Tricia Sportsman

Vice President of People and Culture

Not Your Mother’s

With 20 years of HR experience, across global corporations and fast-growing brands, Tricia Sportsman leads people and culture at Not Your Mother’s Haircare. Known for her strategic mindset and inclusive leadership, she’s passionate about talent development and organizational growth.

A standout moment in her career was earning her first director role, despite being the underdog. “It was a significant moment of accomplishment and reflection,” she says, noting how the experience fueled her drive to lead HR for iconic and innovative brands.

Sportsman serves on the Board of Trustees for Ronald McDonald House and inspires the next generation through mentorship and community engagement.