A bittersweet passing of the baton
Billy West was officially named president of M.E. Wilson Company in March, even though it was a role he was preparing for at least a year in advance. It was, as he says, a bittersweet passing of the baton following the passing of previous president, Guy King, in 2021. West admits, he’s been filling the
Tips for closing a business deal on the golf course
By Jordan Fuller Think of closing deals and having business meetings and it’s likely your mind goes straight to the conference room. But the golf course is well-known for being like an outdoor boardroom, where business deals in all industries are discussed and made. If you aren’t a golfer, learning how to play can give
Marketopia acquires London-based marketing firm
Marketopia, a marketing and lead generation company based in Pinellas Park, has acquired Continuity Marketing, a London-based marketing firm that serves managed service providers, vendors and technology companies. The acquisition will help Marketopia expand its presence in London and better serve clients in Europe, the Middle East and Africa. The company opened an office in
Marketing redefined during the age of covid
By Christy Vogel It’s been a few years of epic change, as businesses scrambled to deliver goods and services in new ways, in-person events were canceled and marketing plans were put on hold. Undoubtedly, the pandemic has had a profound effect on the way we market our goods and services. Saying that marketing has changed
Blending health and wellness for a life worth living
One day, not too long ago, Erin Meagher was reading information about the benefits of coconut oil. Some of those benefits claimed it could help with brain and heart health, and even weight management, because it boosts metabolism. “I thought if this is real, why isn’t everyone using it?” Meagher says. “These are the three
Strategies for the best virtual family office
By Taylor K. Ranker, II, President, Questmont Strategic Wealth Advisors Have you ever wondered how really, wealthy people, $500 million and up, manage their money? You probably assume they have the best of the best … and you are right. They have access, and resources, to build, or be part of, a family office. A
Goodbye 2020, hello 2021
It is hard to believe that we are approaching the end of perhaps, the strangest year in our lifetimes. Regardless of whether we are licking our wounds or thanking our stars (depending on how things went for us), it’s time to focus on 2021. Our firm is blessed to have some the smartest, most successful
Should starting a business be your next career move?
All across the country, people are facing major career setbacks. The pandemic has led to companies, in nearly every industry, losing business and profits. Even those at the top of the ladder can feel like their career is running stagnant in the face of global uncertainty. If this rings true for you, starting a new
Three strategies for evolving communications in chaos
By Marie Chinnici-Everitt is managing director and chief marketing officer overseeing global marketing and corporate communications for DTCC When COVID-19 sent the United States, and other countries around globe, into lockdown in March, the global marketing and communications team at The Depository Trust & Clearing Corporation (DTCC) had to manage the flow of information to
When life gives you lockdown: COVID-19’s creative entrepreneurs
Before applications opened for Paycheck Protection Program relief loans, our phones in the business banking office were ringing off the hook. We spoke with entrepreneurs and business owners who were concerned, even terrified, about their businesses surviving the lockdown. Three or four months prior, they had record sales and were thinking about expanding – and
Top 6 Things you Need to do to Write an Effective Blog
If you’re like the 81% of B2B companies today who include blogging as a content marketing tactic, you may wonder if you’re executing it effectively. It is entirely possible to post regularly for years with no appreciable results. Writing B2B content takes not only time, but strategy and skill. I have seen blogging evolve since
Marketing through a pandemic: What has happened and what you should do
Just when everything was going so well, so right, the carpet was pulled from underneath us all. Many of the clients my agency supports were having a record first quarter in 2020. Heck, even our own agency was. That all halted abruptly around mid-March. What I am about to share with you is data that
