Skip to content
Tampa Bay Business & Wealth

Tampa Bay Business & Wealth

Primary Menu
  • News
  • Real Estate
  • Retail
  • Sports
  • Policy
  • Tech
  • Insights
  • Podcasts
  • Events
  • Magazine
  • About TBBW
    • Meet TBBW’s Team
    • Contact
    • Advertising with Tampa Bay Business & Wealth
  • Home
  • 2026
  • February
  • 26
  • Roche Bobois penthouse sets Tampa Bay condo record at $13.2M
  • Business News
  • Real Estate
  • Tampa Bay Business

Roche Bobois penthouse sets Tampa Bay condo record at $13.2M

$13.2M pre-sale sets new Tampa Bay condo pricing benchmark.
Chuck Merlis February 26, 2026

A two-story Sky Penthouse at the proposed Roche Bobois St. Pete Tower in downtown St. Petersburg has sold for $13.2 million, setting a Tampa Bay condominium pre-sale record of $2,727 per square foot.

The 4,840-square-foot residence includes ceilings reaching 29 feet and nearly 1,800 square feet of outdoor balcony space with water views. The sale establishes a new regional pricing benchmark for a condominium prior to construction.

Valor Real Estate Development plans to break ground later this year on the 29-story tower at the corner of Fourth Avenue South and Fourth Street South.

“With the Roche Bobois St. Pete Tower, we are creating something iconic, and this sale represents confidence in what we are building,” said Moises Agami, CEO of Valor Real Estate Development. “We are raising the bar in Tampa Bay.”

Branded tower advances in downtown St. Petersburg

The 164-unit tower is positioned as St. Petersburg’s first designer-branded residential building and the first Roche Bobois-branded residential tower in the United States. The Paris-based furnishings brand is known for contemporary design and global retail showrooms.

Ryan Serhant and his firm, SERHANT. New Development is leading sales and marketing.

“As Roche Bobois’ first branded residential tower in the U.S., this project is a milestone,” Serhant said.

Residences will range from studios to three-bedroom units and penthouses. Studios are priced from $544,500. Plans call for 11-foot ceilings, impact-rated floor-to-ceiling windows and views of downtown and Tampa Bay.

READ: TAMPA BAY BUSINESS NEWS

Interior specifications include designer kitchens, premium cabinetry and custom millwork.

Buyers will have the option to purchase Roche Bobois furniture packages. The project also includes smart-home features and energy-efficient building systems.

Amenities are planned to exceed 20,000 square feet and include a pool deck, fitness studio, spa facilities, sky lounges and a private owner’s lounge. Ground-level space is expected to include restaurant and café uses, along with a public-facing art plaza.

Luxury condominium pricing in downtown St. Petersburg has climbed in recent development cycles, particularly for branded projects offering hospitality-style amenities.

The record-setting pre-sale reflects continued demand at the top end of the market, even as construction has yet to begin.

Valor reports more than $6 billion in completed developments worldwide, totaling more than 15 million square feet of residential projects.

Construction on the Roche Bobois St. Pete Tower is expected to begin later this year.

Stay Informed

Stay up to date on Tampa Bay business news, executive profiles and the companies shaping the region.

Latest Business News Free Newsletter Follow on Social Media Contact Our Newsroom

Post navigation

Previous: Weatherford Capital invests in USL ahead of 2028 Division I launch
Next: Downtown Tampa student housing tower sells for $21.8M, nearly 5x 2017 price

Stay Connected

Facebook
X (Twitter)
YouTube
LinkedIn
Instagram

Read More

Rendering of Volta Wine + Market interior at 400 Central in downtown St. Petersburg
  • Downtown St. Petersburg
  • Pinellas
  • Real Estate
  • Retail
  • Retail & Hospitality
  • Tampa Bay Business
  • Top Story

Volta releases first renderings for 400 Central

Chuck Merlis February 26, 2026 0
New renderings preview Volta’s 400 Central wine shop ahead of groundbreaking.
Read More Read more about Volta releases first renderings for 400 Central
Downtown Tampa student housing tower sells for $21.8M, nearly 5x 2017 price 220 Madison, a 12-story student housing tower in downtown Tampa, sold for $21.8 million.
  • Downtown Tampa Development & Real Estate News
  • Real Estate
  • Tampa Bay Business

Downtown Tampa student housing tower sells for $21.8M, nearly 5x 2017 price

February 26, 2026 0
Roche Bobois penthouse sets Tampa Bay condo record at $13.2M Rendering of the Roche Bobois St. Pete Tower planned for downtown St. Petersburg.
  • Business News
  • Real Estate
  • Tampa Bay Business

Roche Bobois penthouse sets Tampa Bay condo record at $13.2M

February 26, 2026 0
Weatherford Capital invests in USL ahead of 2028 Division I launch United Soccer League logo on navy background
  • Business News
  • Private Equity
  • Sports
  • Tampa Bay Business

Weatherford Capital invests in USL ahead of 2028 Division I launch

February 26, 2026 0
Hancock Whitney targets Tampa middle market with banker-led model Hancock Whitney bank sign outside branch location
  • Business News
  • Leadership
  • Tampa Bay Business

Hancock Whitney targets Tampa middle market with banker-led model

February 25, 2026 0

About TBBW

Tampa Bay Business & Wealth (TBBW) is the leading source of Tampa Bay business news, telling the stories behind the region’s biggest companies and the leaders shaping Tampa Bay’s economy.

We report on founders, CEOs and entrepreneurs whose decisions influence jobs, investment, development and long-term growth across the region.
Published daily online and monthly in print, TBBW delivers paywall free coverage with local context and editorial depth.

Our mission is to inform, explain and connect by putting people at the center of business reporting. We believe strong journalism helps business leaders make better decisions and helps communities understand how growth happens, who drives it and why it matters. Learn More

Newsletter

Subscribe to TBBW Newsletter

Stay Connected

Facebook
X (Twitter)
YouTube
LinkedIn
Instagram
  • 1901 Ulmerton Road, Suite 100
  • Clearwater 33762
  • (727)-860-8229

DIGITAL MAGAZINE

Tampa Bay Business and Wealth Digital Magazine Cover Open Digital Magazine
  • News
  • Real Estate
  • Retail
  • Sports
  • Policy
  • Tech
  • Insights
  • Podcasts
  • Events
  • Magazine
  • About TBBW
Copyright © All rights reserved. | MoreNews by AF themes.
Sign up for TBBW’s free newsletter!

Subscribe

* indicates required