Major office tenant adds 16,000 square-feet at 400 Central

Dynasty Financial Partners is expanding its planned headquarters at The Residences at 400 Central to approximately 60,000 square feet through a new 16,000-square-foot lease in downtown St. Petersburg.

The wealth management firm had previously announced plans for a 44,000-square-foot headquarters in the mixed-use tower.

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Dynasty and developer Red Apple Group said Wednesday that the company will lease ground-floor space at the corner of First Avenue South and Fifth Street, increasing its footprint in the project to about 60,000 square feet.

Dynasty was among the first major office tenants announced for the project after agreeing to relocate its global headquarters to the tower. The company provides technology, investment platforms and business services to independent wealth advisory firms across the country.

Executives from Dynasty Financial Partners and Red Apple Group participate in a groundbreaking ceremony outside 400 Central in downtown St. Petersburg.
Red Apple Group and Dynasty Financial executives break ground on the firm’s expanded headquarters at 400 Central in downtown St. Petersburg.

Other announced commercial tenants at the project include Michael Saunders & Company, Volta Wine + Market and PNC Bank.

Red Apple Group said Dynasty expects to expand its presence at the site and employ hundreds of finance professionals there.

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The headquarters will include a private employee entrance, fitness facilities, television studios and meeting space within offices being built atop the tower’s parking podium.

Shirl Penney, Dynasty’s founder and chief executive officer, joined Red Apple Group founder John Catsimatidis and local officials Wednesday to mark the start of construction on the headquarters space.

The 46-story Residences at 400 Central includes 301 condominium units along with retail, restaurant and office space. Residents have begun moving into the building.

Financial terms of the lease were not disclosed.

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