The Tampa Bay Buccaneers have selected Pepsi as their official soft-drink partner in a multiyear deal that ends the franchise’s first beverage-partner relationship in 50 years.
Pepsi becomes a Pewter Partner, the team’s highest corporate sponsorship tier, while expanding PepsiCo’s existing relationship with the club through Gatorade and Frito-Lay.
“Pepsi is one of the most iconic brands in sports, and we’re thrilled to welcome them as the Official Soft Drink of the Tampa Bay Buccaneers,” Chief Commercial Officer Atul Khosla said.
Beginning this season, PepsiCo drinks including Pepsi, Pepsi Zero Sugar, Mountain Dew, poppi and Mug Root Beer will be sold throughout Raymond James Stadium and at the AdventHealth Training Center.
Veranda D will become the Pepsi Tailgate, and the team plans a new “Tampa Two” concession combo, player-themed collectible cups and other home-game activations.
Pepsi will present the Buccaneers’ Week 12 Monday Night Football game against the Carolina Panthers and support community-facing programs including the Kickoff Family pregame field experience, Bucs Beach activations and She Is Football Weekend, a two-day program aimed at developing female leaders through sports.