USF Athletics Touts $96 Million Impact in First ROI Study
The department says every university dollar invested returned $2.52 during the 2025-26 year.
Rob Higgins and the University That Shaped Him
July Cover Story Rob Higgins and the University That Shaped Him Rob Higgins overlooks practice inside USF’s indoor football facility. Photo courtesy of Evan Smith. At his father’s first oncology appointment, Rob Higgins found himself paying closer attention to his family history than he ever had before. The appointment followed a bladder cancer diagnosis that … Read more
TSA to receive up to 20% of event revenue at USF stadium
USF plans to give TSA stadium operations and a share of revenue from non-USF events.
USF stadium construction fuels $210 million in Florida work
USF’s stadium project has generated $210 million in contracts across Florida.