How Pinellas County allocates tourism tax dollars

Pinellas County Commissioner Brian Scott spoke with TBBW about how tourism tax dollars are allocated.

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Downtown St. Petersburg waterfront skyline reflecting tourism funded infrastructure and development.
Volta bets downtown St. Pete is ready for gourmet grocery

Volta Wine + Market is betting downtown St. Pete wants a great vibe and a gourmet grocer built for everyday life.

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Zach Pace and Rachelle Tomushev, co-founders of Volta Wine + Market, photographed ahead of the gourmet grocery’s planned opening in downtown St. Petersburg.
ASH on Water Street finds its voice with chef Seth Temple

ASH on Water Street enters a confident new chapter under chef Seth Temple.

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Dining room at ASH on Water Street filled with guests as the restaurant settles into its identity
Wing It On! to open first Tampa location amid Florida push

Wing It On! will open its first Tampa location in 2026 as Florida franchise growth accelerates.

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Wing It On! showcases its signature buffalo wings, seasoned fries and dipping sauce ahead of its first Tampa franchise opening.
NYCFC names Visit Tampa Bay as official tourism partner

NYCFC names Visit Tampa Bay a tourism partner as preseason training begins in Florida.

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New York City FC players train during preseason practice in Tampa as part of a new tourism partnership with Visit Tampa Bay.
Hotel ORA is approaching a new pricing phase

Hotel ORA is nearing a pricing inflection point as financing milestones shift leverage from sales velocity to long-term control in downtown Tampa.

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Luxury hotel suite rendering at Hotel ORA with floor-to-ceiling windows overlooking downtown Tampa at dusk.
Pinellas tourism hits $10B impact, funds $153M projects

Tourism continues to anchor Pinellas County’s economy, generating more than $10 billion in economic impact in 2025 while supporting roughly 100,000 jobs across hospitality, retail, transportation and related sectors. Beyond visitor spending, tourism is also driving significant reinvestment back into the county. In 2025, tourism-generated dollars returned nearly $155 million directly into Pinellas County communities,

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Aerial view of downtown St. Petersburg showing waterfront, high-rise buildings and marina, highlighting how tourism dollars support local infrastructure and growth.
Beachside Hospitality acquires Palm Pavilion on Clearwater Beach

Beachside Hospitality acquired Clearwater Beach staple Palm Pavilion, founded in 1926.

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Palm Pavilion Beachside Grill & Bar on Clearwater Beach with its iconic roadside sign and palm trees
Buddy Brew Coffee to open 10 cafés inside Sprouts stores

Buddy Brew Coffee plans 10 in-store cafés inside Sprouts locations across Tampa Bay.

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Buddy Brew Coffee storefront with black awnings during retail expansion into grocery stores
Bavaro’s opens central kitchen on North Nebraska

Bavaro’s opened a central kitchen on North Nebraska to shift catering and production out of its restaurants.

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Exterior of Bavaro’s new central kitchen on North Nebraska Avenue used for bread, pasta and catering production.
Gasparilla: How Tampa invented its defining tradition

How Gasparilla evolved from a staged pirate invasion into one of Tampa’s most durable civic traditions.

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Historic illustration of the Gasparilla invasion ship sailing through downtown Tampa as crowds line the riverbanks and bridges.
How Tampa sells itself to tourists

Tampa is redefining its tourism pitch beyond weather to culture, food and experience.

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A plane reflected in glass at Tampa International Airport with the word Tampa displayed on the building exterior.