Initiating buyer focused conversations

If you’re in sales and new business development, you know that your job consists of three primary functions: selling (including presenting your solution to a prospective customer or client, then closing for a commitment), servicing the account once you’ve closed it and prospecting for new opportunities. By far, the activity that many sellers find most

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Jim Marshall
Fourth and Goal: How are you on your sales numbers?

If you’re a football fan, we sincerely hope that your favorite team – National Football League, college, high school, etc. – is off to a good start to the season. Similarly, we also hope your year-to-date sales projections, revenue goals and business plans are on track to meet, or exceed, your expectations. But, if you

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Jim Marshall
What to read: “The Growth Leader” by Scott K. Edinger 

Scott K. Edinger, based in Tampa, has written three books and more than a hundred articles in Forbes and Harvard Business Review, among other publications. Edinger has worked with chief executive officers and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom-line results.  His latest book, “The Growth Leader: Strategies

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Reaching the top: What I learned on my big climb (GUEST COLUMN)

By Jennifer Garbowicz, private client advisor and senior vice president, Bank of America Private Bank In July 2023, I realized a dream and conquered a challenge when I summited Mount Kilimanjaro, in Tanzania, the highest mountain in Africa. The total duration of the climb took about five and a half days up the mountain and

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Back to School: Reviewing your sales team’s skill set

By now, I’m guessing that your kids are in their classrooms (“Yay!”), the older ones have returned to campus and the digits on your credit cards are ground down to the nub after the back-to-school sales.  For students, it’s back to an environment of new experiences, new ideas and continuous learning, and development. But, as business

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Jim Marshall
The Business Case for DEI

Diversity, equity and inclusion, or DEI, is not only a good thing to do, but also a highly valuable business strategy. While the subject can be sensitive, we should understand its value as a strategy. By leveraging the power of DEI, companies can reap numerous benefits that directly contribute to their overall performance and bottom

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Leadership Tampa Bay announces class of 2024 (PHOTOS)

Leadership Tampa Bay has named its incoming class members for 2024. Leadership Tampa Bay’s mission has been to engage its members with businesses and community leaders to enhance knowledge of regional assets and issues. The program is designed to identify the Tampa Bay area’s regional strengths and to delve into issues facing the region. View

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Great questions … (and when to ask them)

In working with thousands of sales professionals in hundreds of organizations through the years, our message to each of them has been simple, “You’re a consultant, so behave like one.” That means asking the right questions—then asking more questions—until you fully understand your buyer’s needs in achieving their desired outcome. A recently published Sandler white

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Jim Marshall
Letter from the Publisher: The Touchdown Dance

I’ve spent years managing large teams, serving on boards, chairing committees and being a “leader” in professional circles.  For the most recent four and a half years, I only had a partner and an editor – a team of three. And, while we were often overwhelmed with the number of hours we worked or big

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Where did the time go?

New Year’s Day … Martin Luther King Jr. Day … Valentine’s Day … Super Bowl … President’s Day … St. Patrick’s Day … Passover … Easter … Kentucky Derby … Mother’s Day … Indy 500 … Memorial Day … Father’s Day (tick, tick, tick …).  If you’re like some of us, you’re wondering where has

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Jim Marshall
Exclusive: Roy Hellwege has quietly stepped down from his leadership position at Lake Michigan Credit Union

The day Roy Hellwege, formerly the central Florida president for Lake Michigan Credit Union, agreed to meet with us, he was completely at ease, lighthearted and seemingly content to chat as long as we wanted to. He had nowhere to be that day. Undoubtedly, it was a change of pace from when he was the

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How well do you know your buyer’s journey?

For sellers of professional goods, and services, in today’s competitive business environment, it’s important to understand your buyer’s journey before they make a purchasing decision.   We find that there are four steps that play out, predictably, regardless of industry or location.  Buyers start talking, internally, about what they think they need. They share experiences about

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Jim Marshall