How well do you know your buyer’s journey?

Jim Marshall

For sellers of professional goods, and services, in today’s competitive business environment, it’s important to understand your buyer’s journey before they make a purchasing decision.   We find that there are four steps that play out, predictably, regardless of industry or location.  Buyers start talking, internally, about what they think they need. They share experiences about … Read more

20 Questions with Freddy Williams

President, CEO Boys and Girls Clubs Suncoast Freddy Williams is a Florida native and proud Boys & Girls Club alumni. He was named president and chief executive officer of Boys & Girls Clubs of the Suncoast in 2016. The Boys & Girls Clubs of the Suncoast serves more than 20,000 local youth each year and … Read more

Global executive coaching and leadership consultancy relocates to Tampa from London

Newmanity, a leadership consultancy, plans to relocate from London to Tampa due to the business growth in South Florida, according to a statement. Newmanity has experience working with the world’s biggest brands including Mcdonald’s, Lego and Reckitt, the statement said. Newmanity is an executive coaching and leadership consultancy that works at the intersection of business, … Read more

Habits of salespeople who thrive during times of economic uncertainty

Jim Marshall

Are we in the midst of – or are about to enter – a period of economic uncertainty? Who knows? But some high-achieving salespeople don’t just survive hard times – they create new “personal best” performance levels during potential down cycles in their business. How do they do it?  In a new white paper, the … Read more

Indo-US Chamber announces more to be honored at Banyan Ball

The Indo-US Chamber announced three more business leaders in the Tampa Bay community who will be honored on April 29, at the 2023 Banyan Ball. Danny Persaud, chief executive officer and president of MidFlorida Armored and ATM Services, will be honored as Businessman of the Year. Santosh Govindaraju, CEO of Convergent Capital Partners, will be … Read more

The etiquette of receiving difficult feedback professionally

You might agree that most unsolicited feedback is perceived as criticism. And, with that in mind, you also may agree that it takes constructive, useful feedback to grow. So, what happens when you receive an idea, criticism, feedback or a “You know, you really should …”? It is important to realize most people—not all—absolutely do … Read more

5 metrics to include in your goal-setting playbook for the new year

Jim Marshall

The first month of the year is a classic time for business owners, and sales professionals, to identify and focus on their most important personal, and professional, goals. We’ve noticed, though, that the goal-setting behavior of an organization’s leaders during the month of January tends to have the biggest bottom-line impact on the year, as … Read more