Marketing

Let’s be honest, most marketing advice is bland. “Post twice a day” or “optimize your website for Google search” — these generic mantras do little to ignite the growth flame within us. What if I told you there’s a hidden growth hack, the most hated one among my 100,000+ small and medium-sized business clients, that

On March 31, Twitter open-sourced its algorithm. Elon Musk, chief executive officer of Twitter, delivered on his promise of transparency by being the first major social media platform to publish its engagement calculation formula. Whether you are or are not on Team Elon, you cannot deny his impact of changing the technological landscape of this

We are halfway through the third year since COVID-19 became a reality, and the virus has proved to have a lasting impact on the work environment. Organizations are currently facing historic challenges: an exhausted workforce, a competitive talent landscape and pressure to control costs. Many businesses are being cost-conscious in their marketing and choosing to

When you hear the name Anthony Sullivan, there’s probably a very specific image that comes to mind: The OxiClean guy.   In business as one of television’s most known pitchmen, if not the most known, Sullivan, or “Sully” as many refer to him, has a long, laundry list of commercials on his resume, but that

► 3 Daughters Brewing, in St. Petersburg, released a line of vodka-and-soda-canned cocktails, in three flavors, including grapefruit, pineapple and mango. (Pictured above)  ► Avison Young’s Florida Capital Markets Group completed the $22.5 million sale of the 134,362-square-foot, 13-acre retail property, at 21800 U.S. Highway 19 N, in Clearwater, to an affiliate of the Philadelphia

► Pet Paradise, a resort-style pet daycare, opened its 47th location, at 16030 Redstone Way, Odessa. (Pictured above)     ► Tampa-based BRP Group (NASDAQ: BRP) will acquire California-based Westwood Insurance Agency for $385 million. ► Hillsborough Community College received $1.58 million, allocated through the Department of Educations’ Expansion of Registered Apprenticeship and Preapprenticeship Grant,

► TeBella Tea Co. opened in the Edge District of downtown St. Petersburg at 1445 Central Ave. (Pictured above) ► Stoneweg U.S., a St. Petersburg-based real estate investment firm specializing in multifamily acquisitions and developments, promoted Pamela Williams to director of asset management. ► PostcardMania, a Clearwater-based, business-focused marketing company, named Jackie Payson Wirsing as

►Forward Hospitality Group, based in Cleveland, is planning to open John Boy, a 1970s-themed nightclub at 16 Second St. N., St. Petersburg, in the space that Ringside Cafe previously occupied. (Pictured above) ► Stoneweg U.S., a St Petersburg-based real estate investment firm, named Pam Linden as its new executive vice president and chief legal officer.

Marketopia, a marketing and lead generation company based in Pinellas Park, has acquired Continuity Marketing, a London-based marketing firm that serves managed service providers, vendors and technology companies. The acquisition will help Marketopia expand its presence in London and better serve clients in Europe, the Middle East and Africa. The company opened an office in

By Christy Vogel It’s been a few years of epic change, as businesses scrambled to deliver goods and services in new ways, in-person events were canceled and marketing plans were put on hold. Undoubtedly, the pandemic has had a profound effect on the way we market our goods and services. Saying that marketing has changed

► Bolay Fresh Bold Kitchen is opening a location, at 1330 Fourth St. N., St. Petersburg. ► Megan Wessel, of St. Petersburg, was awarded the American Cancer Society Partner of the Year Award by the American Cancer Society Cancer Action Network in recognition of her efforts to help make cancer a national priority. ► Sab

Joy Gendusa says she was a ‘ne’er-do-well’ young person. This self-deprecating style of humor couldn’t be more genuine, or endearing, than it is coming from her. With her perseverance, and tenacity, it’s hard to believe it was ever true. Nevertheless, it certainly couldn’t be attributed at this point in her life. Gendusa used her wits