Marketing

► Buddy Brew Coffee opened a new café, at Armature Works, 1910 N. Ola Ave., in the Heights Public Market. ► The University of South Florida board of trustees voted unanimously to elect Will Weatherford as its new vice chair.    ► Franklin Street arranged the sale of Georgetown Apartments and Cynthia Gardens, two adjacent

By Christy Vogel Congrats! Your business survived the pandemic. Things are going well at your company. Revenue is steady, a niche has been established and you’re ready to take things to the next level. You want to further distinguish your brand from your competitors and grow market share, so you and your leadership team decide

►Engel & Völkers Belleair real estate advisers Kristin Hallamek and Welly Garza listed a beachfront lot located at 10024 Gulf Blvd., the only vacant lot on Treasure Island, for $1.65 million. (Pictured above) ►Berkadia arranged the sale of Brandywine Apartments, a 477-unit garden-style apartment community at 1699 68th St. N. in St. Petersburg, for $55.3

With Women’s History Month being celebrated in March, FKQ Advertising + Marketing’s 60-year anniversary holds a special significance. FKQ Advertising + Marketing, a full-service, independently-owned agency, was founded in 1961 during the heyday of the “Mad Men” era of advertising. “We are so proud to mark 60 years in the advertising and marketing industry where,

► Saint Leo University is relocating its Tampa Education Center to the former Berriman-Morgan Cigar Factory at 1403 N. Howard Ave., Tampa. (Pictured above) ► Metropolitan Ministries and Pinellas County Urban League have been named as the 2020 Bank of America Neighborhood Builders awardees for Tampa Bay, each receiving a $200,000 grant, leadership training and

If this year was a movie, it would have everything. Horror, comedy, tragedy … it would be an Oscar winner, no doubt. Down the road, we will look back and have a different version of this experience in our heads. But for now, it’s still fresh, not to mention ongoing. TBBW wanted to do something

► Evolve & Co., an advertising agency in St. Petersburg, was commissioned to rebrand Blue Head Ranch, 31,000 acres of South Florida rangeland in what was known in pioneer times as “The 90 Mile Prairie.” (Pictured above) ►The American Heart Association awarded $2,000 to Plato Academy, in Largo, for the replacement of physical education equipment.

►Royal Pets Market & Resort, a retailer providing a range of services including veterinary care, Royal Resort hotel, top-of-the-line nutrition, indoor dog daycare and a pet spa will open its first urban flagship store at Midtown Tampa. (Pictured above) ►Telepathy Labs, a Tampa technology company with an artificial intelligence platform, raised $6.6 million in an

As U2 front man Bono once said, “We thought that we had the answers. It was the questions we had wrong.” In so many instances, we are seeing companies looking for a tactical solution for questions of structure and strategy. More and more, this is the friction between the technology side and the marketing and

A three-time NBA champion. A 12-time NBA All-Star. An NBA Finals most valuable player. Dwyane Wade has put together a Hall of Fame-caliber career as a guard, mainly with the Miami Heat of the National Basketball Association. Now, just one month before the end of his final regular season, he has positioned himself to continue

Cause marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. When done well, cause marketing can produce strong awareness, goodwill and let’s not forget profits for companies. A best-in-class example of cause marketing is TOMS, a shoe company that started

Why do some people buy while others don’t? Why does someone choose your company or product and keep coming back? At the heart of brand loyalty lies the emotional connection we need to make with our customers. Those two words are the golden rings for marketers today. Today, the best companies leverage a customer journey—the