Hillsborough County sets record $1.16 billion in tourism revenue for 2024

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Hillsborough County’s tourism industry hit another milestone, in 2024, generating a record $1.16 billion in taxable hotel revenue, according to Visit Tampa Bay. The figure marks an $80 million, or 7.4%, increase from the previous record set in 2023. This is the county’s third consecutive year surpassing $1 billion in hotel revenue and the fourth … Read more

Hillsborough County tourism revenue tops $1 billion for consecutive third year

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Hillsborough County’s tourism and hospitality industry surpassed $1 billion in hotel taxable revenue, in 2024, marking the third consecutive year the county has reached this milestone, according to Visit Tampa Bay. Through November, the county recorded $1,052,883,894 in hotel taxable revenue, fueled by record-breaking performance during the fall. November alone generated more than $100 million … Read more

On the Scene: Visit Tampa Bay’s National Travel and Tourism Lunch (PHOTOS)

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Visit Tampa Bay, and more than 500 of its partners, honored the impact of unsung heroes in Tampa’s hospitality industry during their National Travel and Tourism Week Luncheon, at the Seminole Hard Rock Hotel & Casino Tampa. Eleven members of the Tampa Bay community were recognized for the role they play in shining a spotlight … Read more