USF’s $1 Million Branding Debate: Mistake, or Stroke of Genius?

August 1, 2019July 31, 2019 by

►The Florida Board of Governors voted unanimously to formally designate USF as a “Preeminent State Research University,” which will bring the school $6.15 million in additional funding. The University of South Florida also appointed Michael Kelly the new vice president of athletics.

The University of South Florida has abandoned the unpopular lime green bull logo unveiled in September 2018, replacing it with the iconic Bull symbol that the university’s athletic department has used for almost 15 years. Over the last few months, the university has been knocked in just about every media outlet and social channel possible, … Read more

The Good Life: Ella Bing, Polaris Slingshot and more

September 23, 2019July 31, 2019 by Jo-Lynn Brown

Seven Line The Seventh Avenue Apothecary in Tampa has launched a new line of its artisan candles. The line is inspired by exotic travel destinations around the world. For those who wander the world, the line can take you back to some of your favorite spots to visit. Scents like Fijian Black Pearl, which boasts … Read more