The four crucial elements of a website project plan

One of the most important steps of any website’s design and development is the website project plan. As daunting as it may seem, creating one will guide the process, keep you on budget, identify areas of opportunity, and enable you to prepare in advance for potential delays. Follow these four key components to organize a potentially daunting project in a way that makes sure you don’t lose sight of your goals.

Create a Website Roadmap

Use the planning and discovery phase of your website project to define your goals and expectation. This will help you control project flow and ensure that all tasks address your needs appropriately. During this step, you’ll want to focus on these main areas: Company business goals, the website’s role in achieving business goals, your customers’ needs, existing and needed technology components and budget.

Developing a roadmap will help your development company and you have a transparent conversation about progress, needs and, more importantly, staying on budget while reducing surprise expenditures.

Design that fits your customers

Your website is your business’ digital footprint. It’s how and where potential customers determine if they want to purchase your goods, contract your services or partner with you. While a website can be developed to do all those things well, if done incorrectly it can create a confusing or overwhelming traffic flow. An experienced website development agency like Bayshore Solutions will create a focused, efficient, and responsive design that engages your customers and increases your revenue. They’ll do this through UX and UI design.

UX, or user experience, focuses on the customer’s experience and how they can easily navigate through the website to their desired destination using the site’s visual and intuitive cues. UI, or user interface, focuses on those cues and how the site is laid out, making sure that the site communicates the path that UX designers have developed.

By understanding your customers’ needs, problems and interests, you’ll be able to effectively design a site that looks great, answers client questions and rivals (or exceeds) your competitors’ sites.

Measuring impact and engagement

Website development includes tools that will help you see real-time interaction, trends, and help you plan for the future. You’ll also be able to test different digital marketing techniques and identify which are most effective.

As you work to develop your website project plan, it’s wise to take into consideration social media or inbound marketing tools such as HubSpot, Facebook Pixel, Google Tag Manager and Google Analytics that you’ll want connected to your website. With these, you’ll be able to track user interactions and improve your marketing ROI.

Learn from user interactions

Once you have a website and the tools to closely examine the customer and their buyer’s journey, you can work on developing a website strategy that allows you to adjust the brand experience to better fit your business goals. User interaction data will help you create buyer personas to grow the relationship between your brand and potential customers. Fun fact: Research shows that 70% of customers expect a company’s website to include a self-service application. In fact, it’s estimated that by 2020, chatbots will manage 85% of customer interaction with a company.

Long-term planning and project layouts that include these four crucial elements ensure that your company’s website launch goes smoothly. Don’t let your website get sidetracked by ideas that might seem attractive in the moment but may not positively impact your business goals. Reduce delays and budgetary changes with a thorough website project plan.

Kevin Hourigan is the President and CEO of Bayshore Solutions and for over 23 years, his company has provided clients with digital solutions that grow their businesses. To contact Kevin, please email [email protected].

You May Also Like
Habitat for Humanity to celebrate 900th home dedication

Habitat for Humanity of Pinellas and West Pasco Counties is reaching a significant milestone this month, with the 900th dedication of a home built in the Pinellas County and West

Read More
Habit for Humanity 900th home decision
South Tampa Chamber announces 2024 Business of the Year winners

The South Tampa Chamber of Commerce honored winners of this year’s Business of the Year awards at a ceremony at the Westshore Grand Hotel Wednesday, recognizing members that have demonstrated

Read More
Here are the winners of $300K from the Florida Venture Forum

Six companies have been awarded funding from the Florida Venture Forum, the state’s largest support organization for investors and entrepreneurs. The recipients were awarded a total of $300,000 during the

Read More
Tampa Bay Business and Wealth Magazine
Homegrown: Leveraging Local Presence for Global Expansion

By Rebekah Nault, Director of Global Business Development In an era where globalization might suggest that “bigger is always better,” successful global enterprises recognize the crucial value of local clientele.

Read More
Other Posts
USF and Florida Institute of Oceanography acquires a ‘Taurus’ for the sea

Researchers at University of South Florida and Florida Institute of Oceanography have acquired an operated vehicle, appropriately named Taurus, for deep sea exploration. Taurus can dive up to 2.5 miles

Read More
Real Estate Quarterly: An update on commercial real estate and office market

By Joanne LeBlanc, vice president at Colliers Office space is not dead. At least not in Tampa. In this market, companies continue to lease office spaces even if they are

Read More
Anthony Martino inducted as president of Hillsborough County Bar Association

Anthony Martino, at Older Lundy Koch & Martino, in Tampa, was sworn in as the new president of the Hillsborough County Bar Association. Martino is a civil litigator, with nearly

Read More
Trenam Law opens Sarasota office

Trenam Law opened a new office, in Sarasota, at 1515 Ringling Boulevard. Joining Trenam and the new office as a shareholder is Sarasota-native, Erin Christy. Shareholder Reid Buchanan will also

Read More