Tinsley Creative looks inward with new rebrand

Tinsley Creative, a full-service brand management firm, is giving itself a dose of its own medicine with a comprehensive rebrand.

The firm’s name will remain the same but it’s getting a fresh look, with a new logo, website and marketing materials.

“We’ll begin our 25th year in business later this year and collectively, we felt that this was the ideal time to have our team develop and launch an all-new, fresh look and personality for our brand,” said Tinsley Creative Brand Partner Donovan Tinsley. “We do this on a daily basis for the companies that trust us with their brands so, we took that same expertise and applied it to ourselves.”

Tinsley Creative serves local, regional, national and international clients from various industries providing brand management, marketing strategy, media planning and buying, public relations, social media management, web design and video production services, among others.

“Tinsley – being our family name – means so much to us as partners, but it’s also a name our entire team takes pride in,” said Tinsley Creative Brand Partner Mark Jerkins. “It was important to achieve a rebrand that is a more accurate representation of who we are, as partners, for our clients and vendors.”

The new logo will represent the firm’s “historic orange color,” but will have a “refreshed color palette to complement it,” according to Creative Director Chris Nichols. He said the logo will also include “a leaning font that represents the continued motion of moving our clients’ brands forward,” as well as “letters in a strong lowercase – as it’s not about us but rather the brands we represent and, most importantly, our new ’t’ icon which represents a ‘plus’ – as in it’s our ‘clients plus us’ that breeds success,” he said.

“With the exponential growth we’ve experienced over the past few years, we wanted to take the rebrand and develop an all-new website truly reflective of our reputation, services, work and personality,” said Director of Web Development Meghn Hill. “With a website being a main resource hub, we built a high-level depiction of who we are and what we do, without overloading the viewer.”

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