Develop an SEO strategy that supports company growth

A Search Engine Optimization (SEO) strategy that is developed in alignment with your business goals can drive real and measurable impact for your company. SEO takes time to cultivate and

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Crystal Morris talks about winning Ernst & Young award, mentoring and more

Crystal Morris is CEO of Gator Cases, in Tampa, a global leader in plastic music equipment cases and other types of cases. When her father died, almost five years ago,

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Great Places and Spaces: New hotel in Clearwater

The Karol Hotel is scheduled to open  at 2675 Ulmerton Road in Clearwater, the first Tribute Portfolio hotel in Pinellas County. The boutique hotel has 123 guest rooms and suites,

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Trio of working mothers redefines work-life balance at Tampa startup

Gina Curry doesn’t believe in work-life balance. “It just doesn’t exist, in my opinion,” she says. “I kind of live by the mantra [of] work-life integration. [That’s] how I [weave

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Enchant Christmas kicks off the holiday season in St. Petersburg

The holiday season is kicking off at Tropicana Field as Enchant Christmas, an immersive holiday experience, transforms the home of the Tampa Bay Rays into a Winter Wonderland. Enchant Christmas

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Prepping your team for change in 2020

Hard to believe, but January will be here before you know it. As a leader, this might mean the implementation of strategically necessary change initiatives that affect the sales team

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Jim Marshall
Great Places & Spaces: St. Anthony’s Expansion

St. Anthony’s Hospital, in St. Petersburg, plans to add a 90-bed patient tower as part of a $152 million expansion and renovation. The new tower will be built atop the

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Author Lisa Unger keeps readers on edge, one page at a time

In her most recent psychological thriller, The Stranger Inside, author Lisa Unger takes readers deep into the minds of both perpetrator and victim to pose questions about crime and justice

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The business case for the fractional CFO

As a firm dedicated to meeting the short and long-term needs of our Accounting & Finance clients, one of the common asks we get from growing, entrepreneurial companies is to

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Close-up of two business professionals in suits shaking hands during a meeting.
Federal action to lower the cost of drugs

The pharmaceutical industry in the United States produces more groundbreaking medical treatments than it does in any other nation. Particularly noteworthy are advances in the treatment of previously incurable cancers

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Tactical vs. strategic HR: Why businesses need both

When you hear the words “human resources,” what are the first things that come to mind? Employee paperwork, payroll processing, employee handbooks; or Creating a strong company culture, salary structure

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Less time on logistics, more time on fun: There’s an app for that

Karri Zaremba’s equation for success is part military precision, part entrepreneurial creativity. She’s chief operating officer of her fifth startup, Venuetize, and the mobile platform integration company is attracting high-profile

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