Develop an SEO strategy that supports company growth

A Search Engine Optimization (SEO) strategy that is developed in alignment with your business goals can drive real and measurable impact for your company. SEO takes time to cultivate and you won’t see positive results overnight. But once your strategy starts to take effect, your SEO efforts will give your business a valuable edge over … Read more

Trio of working mothers redefines work-life balance at Tampa startup

Gina Curry doesn’t believe in work-life balance. “It just doesn’t exist, in my opinion,” she says. “I kind of live by the mantra [of] work-life integration. [That’s] how I [weave in] my family and work responsibilities.” Curry is one of three vice presidents of NextPath Career Partners, the staffing firm with offices in Tampa and … Read more

Enchant Christmas kicks off the holiday season in St. Petersburg

The holiday season is kicking off at Tropicana Field as Enchant Christmas, an immersive holiday experience, transforms the home of the Tampa Bay Rays into a Winter Wonderland. Enchant Christmas is touted as the world’s largest Christmas maze and its appearance in St. Petersburg is the first in the Southeast United States. In addition to … Read more

Prepping your team for change in 2020

Jim Marshall

Hard to believe, but January will be here before you know it. As a leader, this might mean the implementation of strategically necessary change initiatives that affect the sales team in the New Year, such as the restructuring of territories or the revision of the team comp plan. Technically, of course, there’s no reason these … Read more

Author Lisa Unger keeps readers on edge, one page at a time

In her most recent psychological thriller, The Stranger Inside, author Lisa Unger takes readers deep into the minds of both perpetrator and victim to pose questions about crime and justice and explore whether sometimes people deserve what comes to them. Provoking contemplation between right and wrong through intricately drawn characters that grab and hold readers’ … Read more

Federal action to lower the cost of drugs

The pharmaceutical industry in the United States produces more groundbreaking medical treatments than it does in any other nation. Particularly noteworthy are advances in the treatment of previously incurable cancers and debilitating genetic disorders. Yet these laudable successes increasingly have been overshadowed by a growing crisis in the affordability of prescription-brand drugs, particularly the cutting-edge … Read more