Diamond View, a five-time Emmy award-winning video agency in Tampa, announced the launch of Vū, a 10,000 square foot virtual production studio home to one of the world’s largest LED Volumes.

Vū features extended reality (XR) technology that was recently popularized by Lucasfilm’s in the Star Wars series The Mandalorian, as well as advanced in-panel camera tracking and motion control robotics, according to a statement.

The LED Volume is a fully enclosed space where motion capture and real-time compositing take place so that virtual environments for TV and film can be easily produced in camera.

The studio has already completed its first 100 feet of the LED Volume. This comes just in time for the largest entertainment event of the year, Superbowl LV, which is being hosted at Raymond James Stadium in Tampa, just a few miles from the new studio.

“We believe Vū will be a valuable asset that the entire region will benefit from and be a catalyst for growth for film and video production in Florida. We are thankful to have the support of industry partners, as well as the City of Tampa, Hillsborough County and Tampa Bay Film Commission,” said Tim Moore, CEO of Diamond View, in the statement.

Vū is being built with a team of technology partners including Unreal Engine, Sony, Mark Roberts Motion Control, Mo-Sys, NVIDIA and Aputure Lighting.

The Vū is set to open at 2127 University Square Mall, Tampa  in early 2021. It’s being built at Rithm at Uptown, a multi-use technology and innovation development, which will have more than 7 million square feet of development.

Diamond View has already secured bookings from several national brands beginning in early December 2020.