Former CEO of Church’s and Friendly joins Tampa real estate tech company

Ideal Agent, a Tampa-based real estate technology company that connects home sellers with agents across the United States, added GHS Holdings to its investor list, which is led by Chairman Harsha V. Agadi.

Agadi is a serial entrepreneur of multiple public, and private, companies such as Church’s Fried Chicken, Friendly Ice Cream, Krystal, Little Caesars and Crawford & Company.

GHS is a family-owned business with more than 15 investments in fintech, hospitality, education and business services across the U.S. and Asian markets.

Ideal Agent doubled its revenue, since the current valuation of $150 million, and plans to add more than 150 employees in 2022 for a total of 250. The Series A round is still open, allowing an additional $15 million equity investment, according to a statement.

In less than two years, Ideal Agent has sold more than 8,000 homes valued over $3.2 billion.

“The vision of a seamless real estate transaction is in sight,” says Steve Johnston, founder and CEO of Ideal Agent. “We’re creating an end-to-end consumer technology platform, with all real estate services working together at a five-star service level and delivered at a value.”

Ideal Title, a national title insurance agency, launched in October 2021 and mortgage, property insurance and home warranty offerings will launch in the first quarter of 2022, the statement says.

“Watching the Ideal Agent team, and Steve, execute this business has been extremely exciting and rewarding. It’s rare to see teams execute this well,” says Steven MacDonald, Ideal Agent investor and board member, and founder of MacDonald Ventures.

Ideal Agent is moving forward with Public Company Accounting Oversight Board consulting, and auditing, in preparation for a public offering in the next 18 months.

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