EXCLUSIVE: CEO Council of Tampa Bay’s new chair shares her mission to ‘embrace the whole CEO’

Amy Martinez-Monfort is looking to make 2023 an “unforgettable” year for members of the CEO Council of Tampa Bay.

As the newest chair for the CEO-centric membership organization, she says with the board she has, she’s confident the year will produce valuable resources and events that members will find tremendous value in.

She also credits Alyssa Rhoads, executive director for the Council, in her leadership and elevating the experiences members get to partake in.

“There’s been such a great energy,” says Martinez-Monfort. “[Rhoads] is just so fantastic at what she does. Whether it be the speaker series or the happy hours, she’s taking things to another level and it’s really been great for the council.”

Since 2015, Martinez-Monfort has been chief executive officer for Tampa Laundry Company, in Tampa.

Her career has been a journey, as she says. She went to law school at the University of Florida and practiced law at Carlton Fields, in Tampa, for four years. She was then a Lilly pharmaceutical representative, for 14 years, before having the itch to jump into an entrepreneur endeavor.

“Everybody asks, ‘Why laundry?’ Everyone generates laundry every single day, no matter your socio-economic level, no matter your age,” Martinez-Monfort says. “I wanted to create a different experience for folks when they had to do their laundry, whether it be them coming into our store or us picking up their laundry at their homes. I wanted to create a clean, safe, positive experience for people of all levels.”

Now, as chair of CEO Council of Tampa Bay, she is using that same drive to work with her board to create a positive experience for CEO Council members. She adds that she’s continuing the work of Immediate Past Chair Ed Ellsasser, CEO of PrimeGroup Insurance. This year, Martinez-Monfort will be working alongside Vice Chair Todd Hall, CEO of Talent Cloud Staffing.

“I want to make sure that we work with the entire CEO, which is beyond just what happens in their businesses and running their companies,” she says. “All of us have so many other things that make us who we are, as leaders, and other worries and concerns. This year, one of our main focuses is to support the whole CEO.”

She adds family issues, like dealing with aging parents, living a healthier life and other human experience challenges that everyone goes through. But at the CEO Council, members are able to share their struggles and learn from peers in a safe setting.

“We want to create an experience for them this year, which we’ve coined as ‘unforgettable.’ We want it to be an unforgettable year for them and truly address all different facets of the CEO,” she says.

Bridgette Bello, CEO and publisher of Tampa Bay Business and Wealth, sits on the board of the CEO Council of Tampa Bay.

For more information on how to join the CEO Council of Tampa Bay, visit ceotampabay.com.

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