Webull will place its logo on Tampa Bay Rays uniforms for the 2026 season, expanding a partnership tied to the company’s move to St. Petersburg.
The company, which trades on Nasdaq under the ticker BULL, said Thursday it will serve as the team’s corporate jersey patch partner. The deal gives Webull on-field visibility through a sponsorship category Major League Baseball introduced in 2023.
Jersey patch deals have become a new revenue stream for MLB teams, giving brands a steady presence during games.
The agreement enters its second year as Webull continues building its presence in Tampa Bay following its 2022 relocation. The company has used its relationship with the Rays to raise visibility in a competitive retail investing market.
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“This partnership represents more than just a logo on a jersey. It is a commitment to the community,” said Carlos Questell, Webull’s head of strategic partnerships.
For the Rays, the deal adds to a growing group of corporate partners tied to game-day exposure and fan engagement. Chief Business Officer Bill Walsh said the partnership supports the club’s investment in fans and operations.
“We’re proud to announce Webull as our jersey patch partner ahead of the 2026 season,” Walsh said.
The partnership has also included community work tied to storm recovery. During the 2025 season, the companies donated a portion of funds from new Webull accounts opened by Rays fans to hurricane relief efforts, generating $20,000 and helping restore a storm-damaged home in Pinellas County.
This year’s jersey patch carries a physical reminder of that recovery. It includes material from Tropicana Field’s roof, which was damaged during Hurricane Milton in 2024.
The Rays will wear the patch throughout the 2026 season, and limited-edition jerseys will be sold through the team store.
Webull operates a digital investment platform with more than 26 million registered users across 14 markets, offering trading in stocks, exchange-traded funds, options and other assets.
The deal reflects how financial firms moving into Tampa Bay are using local partnerships to build market recognition.
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