Ferrari unveiled its first fully electric vehicle, a four-door, five-seat model built on a dedicated platform that gives the Italian sports-car maker an entry into the high-end electric performance market.
The Ferrari Luce, introduced in Rome, uses four electric motors, one for each wheel, and a 122-kWh battery developed and assembled in-house at Ferrari’s Maranello operations. Ferrari said the car produces 1,050 horsepower, reaches 62 mph in 2.5 seconds and has an estimated range of more than 530 kilometers. The Luce also becomes Ferrari’s first fully electric all-wheel-drive production vehicle.
The launch marks one of Ferrari’s biggest product shifts in decades as luxury automakers try to add electric vehicles without weakening brands built around engine performance, sound and driving feel. Ferrari has approached electrification more cautiously than some rivals, expanding first through hybrid models before introducing a fully electric car.
Ferrari described the Luce as part of a broader “multi-energy” strategy rather than a replacement for its combustion-engine lineup.
“We are the first in the world to combine fully electric, hybrid and combustion engine architectures for sports cars,” Ferrari Chief Executive Benedetto Vigna said.
Ferrari partnered with LoveFrom, the creative collective founded by former Apple design chief Sir Jony Ive and industrial designer Marc Newson, on a vehicle that introduces a new exterior design, cabin layout and digital interface. Additional cabin space allowed the Luce to become Ferrari’s first five-seat vehicle and its second four-door production car.
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Inside, the company combines physical switches, dials and aluminum controls with digital displays, including screens developed with Samsung Display.
Engineers devoted particular attention to recreating the sensory feedback often associated with combustion engines. The system captures mechanical vibration from the axles and amplifies it inside and outside the car instead of relying on an artificial engine soundtrack.
The electric drivetrain also allowed Ferrari to introduce new handling and stability technology, including active suspension, rear-wheel steering, torque vectoring across all four wheels and a Vehicle Control Unit that updates driving calculations 200 times per second. Ferrari said the Luce includes more than 60 new patents.
The car operates on an 800-volt architecture and supports fast charging up to 350 kilowatts, placing it among the higher-performance EV systems entering the luxury market.
Ferrari distributes vehicles in Florida through dealerships including Ferrari of Tampa Bay, a Palm Harbor dealership that serves buyers across Florida’s Gulf Coast and recently remodeled its showroom and atelier space as the company expands its hybrid and next-generation product lineup.
The launch gives Ferrari an entry into a luxury-performance market increasingly influenced by emissions rules, battery technology and software.
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