Marketopia acquires London-based marketing firm

Marketopia, a marketing and lead generation company based in Pinellas Park, has acquired Continuity Marketing, a London-based marketing firm that serves managed service providers, vendors and technology companies. The acquisition

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Marketing redefined during the age of covid

By Christy Vogel It’s been a few years of epic change, as businesses scrambled to deliver goods and services in new ways, in-person events were canceled and marketing plans were

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Blending health and wellness for a life worth living

One day, not too long ago, Erin Meagher was reading information about the benefits of coconut oil. Some of those benefits claimed it could help with brain and heart health,

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Strategies for the best virtual family office

By Taylor K. Ranker, II, President, Questmont Strategic Wealth Advisors Have you ever wondered how really, wealthy people, $500 million and up, manage their money?  You probably assume they have

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Should starting a business be your next career move?

All across the country, people are facing major career setbacks. The pandemic has led to companies, in nearly every industry, losing business and profits. Even those at the top of

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Three strategies for evolving communications in chaos

By Marie Chinnici-Everitt is managing director and chief marketing officer overseeing global marketing and corporate communications for DTCC When COVID-19 sent the United States, and other countries around globe, into

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When life gives you lockdown: COVID-19’s creative entrepreneurs

Before applications opened for Paycheck Protection Program relief loans, our phones in the business banking office were ringing off the hook. We spoke with entrepreneurs and business owners who were

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Top 6 Things you Need to do to Write an Effective Blog

If you’re like the 81% of B2B companies today who include blogging as a content marketing tactic, you may wonder if you’re executing it effectively. It is entirely possible to

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Marketing through a pandemic: What has happened and what you should do

Just when everything was going so well, so right, the carpet was pulled from underneath us all.  Many of the clients my agency supports were having a record first quarter

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Measuring Website Success Goes Beyond Search Engine Ranking

The quality of a website can make or break a business. When you invest in great design, strategic copy and a compelling user experience, you expect results – as you

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Listen to Learn and Lead: A Discussion

A discussion between Tampa Bay African American leaders on how our leadership community can help with current racial tensions. Moderators: Bridgette Bello, CEO and Publisher, Tampa Bay Business and Wealth

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5 questions to ask a web development company before hiring them

There are many of options for web development companies—local, specialized, brand new, experienced—and who you select as the agency for your website project will determine whether your launch is a

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