The most-hated growth hack that you should (but probably won’t) implement in 2024

Let’s be honest, most marketing advice is bland. “Post twice a day” or “optimize your website for Google search” — these generic mantras do little to ignite the growth flame within us. What if I told you there’s a hidden growth hack, the most hated one among my 100,000+ small and medium-sized business clients, that … Read more

Tampa-based influencer Jaclyn Hill is a Youtube star with a mind for entrepreneurship 

You see them on TikTok, Instagram and other social media channels. But it’s not all silly dances and challenges, it’s a big business and there are entrepreneurs, based in Tampa Bay, making big money by it – in an ongoing series, Tampa Bay Business and Wealth is finding these Tampa Bay social media influencers and … Read more

TIGER 21 expands Tampa Bay footprint with a new chapter, adds additional chair to work alongside Allen Clary

TIGER 21, an exclusive peer membership network of high-net-worth entrepreneurs, investors and executives, is growing its presence in the Tampa Bay region. The membership group will add a third chapter, with Vera Anderson leading the new group, while Allen Clary will continue to lead the two previously established groups in the area. “Over the last … Read more

Investing in the ‘Synapse’ connection

Skyway Capital Markets is back on board as the Synapse VIP sponsor for its 2023 summit. For a company that works in the mergers and acquisitions space, it may seem like a head-scratcher, but really, it’s a form of a brilliant investment from a branding and name recognition perspective. “We want people to know us … Read more

Business continuity tips for any business

By Sean Marcil, Managing Partner, CirrusTel Businesses are faced with more risk from disastrous events today than any other time in history. Moreover, these risks have evolved to include more points of exposure. The risks are ever-present, and they never stop. “The State of Ransomware and Disaster Preparedness: 2022″ survey identified that of the 79% … Read more

“Exit” on your mind!

By Taylor K. Ranker, II, President, Questmont Strategic Wealth Advisors Is it a good time to sell your business, what with increasing interest rates and spiking inflation? Last year was an all-time, record high for business sales and M+A but is 2022 still good? For a successful exit, 3 things should be ready: the mental … Read more

Tips for closing a business deal on the golf course

By Jordan Fuller  Think of closing deals and having business meetings and it’s likely your mind goes straight to the conference room. But the golf course is well-known for being like an outdoor boardroom, where business deals in all industries are discussed and made. If you aren’t a golfer, learning how to play can give … Read more

Marketopia acquires London-based marketing firm

Marketopia, a marketing and lead generation company based in Pinellas Park, has acquired Continuity Marketing, a London-based marketing firm that serves managed service providers, vendors and technology companies. The acquisition will help Marketopia expand its presence in London and better serve clients in Europe, the Middle East and Africa. The company opened an office in … Read more

Marketing redefined during the age of covid

By Christy Vogel It’s been a few years of epic change, as businesses scrambled to deliver goods and services in new ways, in-person events were canceled and marketing plans were put on hold. Undoubtedly, the pandemic has had a profound effect on the way we market our goods and services. Saying that marketing has changed … Read more