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Serial entrepreneur builds AI platform for marketing decisions

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MADTECH.AI branding graphic highlighting faster marketing decisions through AI

Bill Lederer builds an AI platform designed to help marketers make faster, smarter decisions in real time.

One Liners Hillsborough: Next Level Brands, Ideal Image and more

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►Next Level Brands, a partnership between restaurateur Jeff Gigante, real estate entrepreneur Andrew Wright and attorney/investor Joseph Guggino, celebrated the opening of its third culinary concept, Union New American, at Westshore City Center, in Tampa. (Pictured above) ► Jim Marshall and Clint Babcock, from Sandler Tampa Bay, were honored with the David H. Sandler Award … Read more

A sweet change for Sullivan Productions

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When you hear the name Anthony Sullivan, there’s probably a very specific image that comes to mind: The OxiClean guy.   In business as one of television’s most known pitchmen, if not the most known, Sullivan, or “Sully” as many refer to him, has a long, laundry list of commercials on his resume, but that … Read more

One Liners Pinellas: MarineMax, 3 Daughter’s Brewing and more

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► 3 Daughters Brewing, in St. Petersburg, released a line of vodka-and-soda-canned cocktails, in three flavors, including grapefruit, pineapple and mango. (Pictured above)  ► Avison Young’s Florida Capital Markets Group completed the $22.5 million sale of the 134,362-square-foot, 13-acre retail property, at 21800 U.S. Highway 19 N, in Clearwater, to an affiliate of the Philadelphia … Read more

Tampa advertising agency acquires production company

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Rumbo, a cultural advertising agency in Tampa, has acquired Three Chairs Productions, a video production company that has operated in Tampa since 2013. “The decision was made to unite the two companies into a fully integrated powerhouse advertising agency offering creative, branding, media, strategy, digital and content production,” said George Zwierko, founder and chief executive … Read more

March marks 60 years for FKQ Advertising + Marketing in Clearwater

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With Women’s History Month being celebrated in March, FKQ Advertising + Marketing’s 60-year anniversary holds a special significance. FKQ Advertising + Marketing, a full-service, independently-owned agency, was founded in 1961 during the heyday of the “Mad Men” era of advertising. “We are so proud to mark 60 years in the advertising and marketing industry where, … Read more

ChappellRoberts names new president

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Christine Turner was promoted to president of ChappellRoberts, an advertising and branding agency, in Tampa. Turner will lead all facets of agency operations and growth. Colleen Chappell will remain CEO as the agency continues its long-term succession plan. “Today is a momentous day in our agency history. Christine’s unparalleled experience, commitment and passion will lead … Read more

One Liners Hillsborough: Saint Leo University, Sprouts Farmers Market and more

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► Saint Leo University is relocating its Tampa Education Center to the former Berriman-Morgan Cigar Factory at 1403 N. Howard Ave., Tampa. (Pictured above) ► Metropolitan Ministries and Pinellas County Urban League have been named as the 2020 Bank of America Neighborhood Builders awardees for Tampa Bay, each receiving a $200,000 grant, leadership training and … Read more

The year that changed everything

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If this year was a movie, it would have everything. Horror, comedy, tragedy … it would be an Oscar winner, no doubt.

Down the road, we will look back and have a different version of this experience in our heads.

But for now, it’s still fresh, not to mention ongoing.

TBBW wanted to do something different to end the year. We checked in with some of our past cover story subjects to find out what the year has been like for them, both personally and professionally.

How was their business? What lessons did they learn? Read on to find out.

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Cause marketing and the Kaepernick effect

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Cause marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. When done well, cause marketing can produce strong awareness, goodwill and let’s not forget profits for companies. A best-in-class example of cause marketing is TOMS, a shoe company that started … Read more