Valeri Marks has run eight businesses in her career including in the telecom, data communications, online real estate, recruitment and health care industries.
She has been the CEO of Medical Technology Associates for six years, which was on track to do $24 million in revenue in 2019.
Sheβs an avid mentor and is a member of the CEO Council of Tampa Bay.
Bridgette Bello, CEO and publisher of Tampa Bay Business & Wealth, interviewed Marks in front of an audience at the Tampa Club. This transcript has been edited for clarity and brevity. See photos from the event below.Β
Letβs talk about Medical Technology Associates, because we didnβt spend a lot of time talking about the company and what you actually do.
Medical Technology Associates is a national company. We work in the world of safety compliance. We go to hospitals all throughout the United States, pharmacies and laboratories, and our job is to keep you alive. So, we check out all the medical gases in the room. We check the air flow and air exchanges in the room, all to ensure that there are no contaminants.
Whatβs on the horizonβfor not only youβbut for MTA? Are there any big acquisitions planned?
Why would you ask that, Bridgette? [laughter]
I donβt know. Why would I ask that? [laughter]
The company is doing extremely well and weβve grown organically at a wonderful pace and now weβre looking at acquisitions. We have two right now that we are heavily involved in and, hopefully, weβll have some announcements coming soon, but excited about the horizon, whatβs available for us and our customers.
Mentoring has always been something that was important to you. When my daughter was 16, and for those of you who have daughters at 16, you want to kill them most of the time, right? Well, Val said to me, βItβs a part of the plan. Youβre supposed to hate them, otherwise youβd never let them go. You would never let them live their own lives. Youβd never let them become adults. Youβd just keep them home the whole time.β That was really good advice.
Bridgette, my kids are watching and youβre telling them that I said that…
Whoops, whoops! Itβs part of the plan. Jessicaβs going to find out soon enough.
Talk about mentoring and how it played a role in your career.
I grew up with almost nothing. Not a highly educated family or background. We were all pretty much on our own. Iβm the oldest of five. I found as I was trying to figure out things in life, you just try and if you fail, you pick yourself up and move forward. I never really had a mentor, or coach, through any part of my life until I got further into my career.
When I finally found a mentor, it was the most amazing experience to have somebody else who had been there, done that, failed on their dime and their time, be able to help coach and get me to think outside of the box.
I feel God put us on this earth for a purpose and itβs to give back. As Rebecca White [chair of entrepreneurship at the University of Tampa] always says, βtime, talent or treasure.β I like to give back on all of those fronts but, in particular, with time by mentoring and coaching, especially women or people who are disadvantaged.
You probably all know my husband, Tim Marks, who runs Metropolitan Ministries, which focuses on the homeless. I think itβs very important to mentor, to coach and to help because we, we have a lot of wisdom to give. We all have a lot to give. And I know I am very, very blessed and thankful for the people in my life, particularly CEO Council members, now even at this late stage in my life who have coached and mentored me.
Agreed. I donβt know what I would do without my roundtable and thereβs a couple of them here today, but weβve been through births and deaths and marriages and divorces and buying businesses and selling businesses. And I mean weβve been together for a long, long time. I donβt know what I would do without it.
What is the best piece of business advice that you were given that really influenced your trajectory and your career?
Iβm going to give two, actually. One was to fail fast and that itβs OK to fail. I like to encourage other people, even my employees, you learn best when you fail. Some of my absolute best learnings in life have been when Iβve pushed myself, expanded in my thinking and what I wanted to do and then picked myself up and moved forward.
I think the, the second one is the βself-talk.β Donβt listen to that little voice in your head that says you canβt do it. Youβre not good enough. Even tonight, I told Bridgette, βWhat if nobody shows up? What if I get here and no oneβs here?ββthink itβs so easy and Iβm so blessed seeing all of you here. So, thank you. But itβs so easy for us to sit there and think the worst instead of having that confidence to be the best.
Thatβs great advice. And we are our own biggest critics usually. What about personally, like you gave me the best personal piece of advice Iβd ever gotten. Is there something different that you would say on a personal level?
I think on the personal front, I always wanted to be that superwoman, that supermom, superworker, and was in constant guilt mode because I never measured up, ever. And now that my kids are grown and theyβre in their late 20s, early 30s, and I watch them go out into the business world and theyβll come to me for advice. You know, me, the dumb mom who knew nothing, who was off chasing her career, it just puts life for me back in perspective that there is no supermom. Donβt drink the Kool-Aid. The thing doesnβt exist. Just be the best you can be every single day and let go of those lofty ideals that arenβt real.
When Iβm at work, I feel guilty when Iβm at home, I feel guilty. Iβd say itβs just what we do as women.
And, and just to add to that, I wasnβt going to mention my granddaughter, but I have to. My daughter just had a baby. Now I watch her go through this challenge of trying to balance the work life and being a mom and being a wife. And you know, itβs easy looking at your mom and saying, βWhy canβt you do it all?β I mean it is tough, and it is real. And thatβs some of the best advice I give to those of you that are working moms trying to do it at all. You said it well, Bridgetteβthere is no such thing as balance. There has to be sacrifice and you have to be comfortable with that and get rid of the guilt.
We called you Mrs. Fix It. You are a turnaround CEO. Youβve done it across multiple industries. And when we were talking, I said, well, I know how to run a media company, but I donβt think I could go all of a sudden run a health care company. And you said, βYes, you can.β Talk about that. Talk about the different industries and how that really doesnβt matter.
My career evolved in terms of being a long-time executive within AT&T, kind of really knowing telecommunications, internet data communication and then to finding myself on the entrepreneurial side, running businesses. My investors believed in me that I had great business skills regardless of industry experience.
What I found over time was to me, businesses are all basically the same. Itβs like a three-legged stool. They all have sales and marketing; they all have operations and they all have finance. I go in and drill down on those three legs looking to make it the best that I can. But the secret is always the top of the stool. Itβs the people and the culture that glues it all together. Itβs where I spend more time than any other part in any industry. And my success factor has always come back to the people. Show employees respect, treat them with dignity, have integrity and just believe in them.
Photos by Mamarazzi Foto
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