Permits have been filed for a three-building wellness campus that would anchor Cass United, the collection of properties taking shape along West Cass Street between downtown Tampa, North Hyde Park and the West River redevelopment.
The adaptive reuse project would become the largest planned component of the district and is designed around wellness, recovery, fitness and food-service uses.
Concept plans released by the company include a bathhouse with saunas, cold plunges, float therapy and hot tubs, along with space for yoga, Pilates, personal training and breathwork. The campus would also include recovery services such as massage, acupuncture, IV therapy, stretching, and compression therapy, as well as a coworking space, a market and a cafe.
The project would occupy the corner of Cass Street and Rome Avenue, where Rocwell has spent several years acquiring and redeveloping property.
As apartment development has expanded across North Hyde Park and the western edge of downtown, thousands of new residents have moved into surrounding neighborhoods, increasing activity along a corridor that connects several of Tampa’s fastest-growing districts.
“Cass United is built around the idea that synergistic uses belong in the same community, that wellness is a district experience, not a single tenant,” said Justin Basil, founder of Rocwell.
As Rocwell looks for operators, it has engaged Dr. Kyle Paxton, a Tampa healthcare and wellness entrepreneur, to help lead outreach efforts for the project.
The wellness campus would join a growing collection of businesses already operating or planned within Cass United. Rocwell has maintained its corporate offices there since 2019, while Urban Jungalow recently opened in a restored bungalow on Cass Street and now serves products from SOHO Juice Co., the Tampa-based acai bowl and smoothie company.
The company is also pursuing Synergy, an electric-vehicle charging concept planned for the district that would pair Tesla Superchargers with food, outdoor gathering space and other amenities intended to keep drivers on-site while their vehicles charge.
Together, those projects reflect Rocwell’s effort to build a walkable mix of businesses along West Cass Street. Rather than pursuing a single large development, the company has been assembling properties and recruiting tenants that serve different needs throughout the day.
Rocwell is betting that a concentration of wellness, food, retail and service businesses can generate enough daily activity to establish Cass United as a destination of its own.
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