The evolution of brand positioning

When I started my career, I found myself sandwiched between two pivotal periods in the history of advertising. On one end, there was the birth of a new concept that would change the industry forever – brand positioning. Positioning provided a more in-depth analysis of the segment’s attitudes, and motives, by identifying the conceptual place … Read more

What experience taught me about chronic disease

Chronic disease is on the rise, worldwide. According to the World Health Organization, the proportion of the burden of chronic conditions is expected to increase to 57 percent in 2020, compared to 46 percent in 2001.  Dementia is a chronic disease. It is the umbrella under which a series of other diseases like Alzheimer’s, vascular dementia, … Read more

Sellers’ rules for successful video conferencing

Jim Marshall

These days, more and more salespeople than ever are relying on video conferencing to move deals forward. But how many of them are using this powerful communication technology effectively, to interact with prospective buyers? If you haven’t discovered them already here are six rules to remember when video conferencing with clients, customers and prospects: #1: … Read more

Thoughts on returning to a ‘new normal’ – preparing your facility

As business leaders contemplate an eventual return to a “new normal,” one aspect is to prepare your physical facilities, and work environment, for the return of your team.  In planning and preparing for that eventuality, here are a few thoughts to consider in this “new normal.” SARS-CoV-2, the actual virus responsible for the disease, COVID-19, … Read more

How to redefine and pivot during a crisis

During the years that I ran stores for large companies like Lord & Taylor, Marshall Fields and Neiman Marcus, there could have been many things that kept me awake at night. However, there was always only one thing that constantly permeated my thoughts. Through the crisis of 2001, and again in 2008 and 2009, this reverberated through … Read more