Gearing up for Super Bowl 2021

Even with attendance restrictions at Raymond James Stadium, the expectation is that a good number of visitors will descend upon the Tampa Bay region for Super Bowl LV on Feb. 7. After all, the Super Bowl is a weeklong celebration that goes far beyond the game itself, which, as of TBBW’s mid-December deadline, the league

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USF Athletics, Gasparilla Bowl seek to enhance brands through new partnerships

The University of South Florida and Tampa General Hospital has long had a working relationship, including TGH being the primary teaching affiliate for the USF Health Morsani College of Medicine.  The visibility of the relationship was greatly enhanced when USF Health’s 13-story tower in downtown Tampa opened in January. The building serves as an anchor,

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USF Bulls ready to kick off season at home on Sept. 12

Much like everything else during the pandemic, college football has not been spared. The South Florida Bulls were scheduled to kick off the season this Saturday at Texas. The trip to the Lone Star State was to be followed by visits to Raymond James Stadium from Bethune-Cookman next Saturday and Nevada on September 19. However,

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The Brady Effect

It is nice to be on the privileged side of the velvet rope for a change. When the National Football League released the 2020 regular-season schedule in May, the Tampa Bay Buccaneers found themselves with five primetime games. That is the maximum a team can play. Thank you, Tom Brady. The March signing of the

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2020: The year without sports

This sports year has been memorable for a few things that have taken place, like the Tampa Bay Buccaneers signing Tom Brady. That truly was a landmark moment and not only for the franchise, but all of sports. After all, the quarterback has a record of six Super Bowl rings. This sports year will also

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What Tom Brady could mean for the Tampa Bay Buccaneers

Thanks to restrictions resulting from the coronavirus outbreak, St. Patrick’s Day was a muted affair. Yet, the luck of the Irish still managed to shine brightly on the Tampa Bay Buccaneers and their fans—if you can imagine that—throughout the day as it became more and more evident that Tom Brady was going to sign with

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Putting on the show

It is 4:30 p.m., on a Saturday afternoon in February, about 2½ hours before the Tampa Bay Lightning face off against the New York Islanders. John Franzone texts a reporter asking if a meeting can be pushed back to 5 p.m. on account of “brush fires” that need to be extinguished. Indeed, it is just

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Vipers ready to bring XFL hopes to life

“More ball, less stall” is what the second iteration of the XFL promises.  It is an uptempo style of football, combined with a fan-friendly atmosphere at family-friendly prices, that has Tampa Bay Vipers president Josh Bullock feeling good about the upstart league’s upcoming season, which kicks off Feb. 8.  “We are excited to see the

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Outback Bowl 2020 teams announced: Auburn vs. Minnesota

The No. 12 Auburn Tigers will face the No. 18 Minnesota Golden Gophers in the Outback Bowl on New Year’s Day in Tampa. It will be the first match-up in history for the two teams.  Minnesota won 10 games in the regular season for the first time since 1905.  It will also be the first

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Luxe race experience gets checkered flag at the Daytona

Race fans gained one more reason to put Daytona Beach on their bucket list when the speedy and stylish The Daytona hotel opened directly across the street from the iconic Daytona International Speedway. The Daytona’s customers embrace the race at every turn at this hospitality headquarters for every type of motorsports fan. The Marriott Autograph

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The Outback Bowl: More than a football game

Every New Year’s Day, near the end of the college football season, fans pile into Raymond James Stadium to watch one last game. It’s significant for the Southeastern Conference and Big Ten Conference teams and their fans, to be sure, but something often missed is the economic impact the event has for the Tampa Bay

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Polo: Invigorating a Florida Staple

It’s Sunday at a Florida polo field and hooves click through perfectly manicured grass. Riders swing mallets with seemingly effortless athleticism, spectators raise mimosas in toast and the “sport of kings” takes on another moniker: Sunshine State favorite, for some. With this year’s debut of  “The Gauntlet of Polo” and other engagements, polo is both

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