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St. Pete Beach hotel joins Hilton after $25M renovation

June 29, 2026 by Chuck Merlis
Sirata Beach Resort on St. Pete Beach following its $25 million renovation and transition to Hilton's Tapestry Collection

Sirata Beach Resort completed a $25 million renovation before joining Hilton’s boutique collection.

Categories Business News, St. Pete Beach, Tourism, Travel & Recreation

Marriott-branded Luce to open on St. Pete Beach

May 26, 2026 by Chuck Merlis
Exterior of The Luce Marriott Tribute Portfolio hotel on St. Pete Beach at sunset

The Luce opens June 11 with dining, event space and resort-style amenities.

Categories Business News, Pinellas County, Retail & Hospitality, St. Pete Beach, Tourism
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