Tourism

Tourism

Latest coverage, analysis and business news from Tampa Bay Business and Wealth.

How Pinellas County allocates tourism tax dollars

Downtown St. Petersburg waterfront skyline reflecting tourism funded infrastructure and development.

Pinellas County Commissioner Brian Scott spoke with TBBW about how tourism tax dollars are allocated.

NYCFC names Visit Tampa Bay as official tourism partner

New York City FC players train during preseason practice in Tampa as part of a new tourism partnership with Visit Tampa Bay.

NYCFC names Visit Tampa Bay a tourism partner as preseason training begins in Florida.

Pinellas tourism hits $10B impact, funds $153M projects

Aerial view of downtown St. Petersburg showing waterfront, high-rise buildings and marina, highlighting how tourism dollars support local infrastructure and growth.

Tourism continues to anchor Pinellas County’s economy, generating more than $10 billion in economic impact in 2025 while supporting roughly 100,000 jobs across hospitality, retail, transportation and related sectors. Beyond visitor spending, tourism is also driving significant reinvestment back into the county. In 2025, tourism-generated dollars returned nearly $155 million directly into Pinellas County communities, … Read more

What’s driving Tampa Bay’s $1.2 billion tourism boom?

Palm trees frame downtown Tampa’s skyline under a bright blue sky at sunset.

Tampa Bay’s $1.2 billion tourism surge reveals what’s driving the region’s fastest-growing industry.

Visit St. Pete-Clearwater expands tourism marketing to Mexico

Visit St. Pete-Clearwater has partnered with PTG Consulting to expand its tourism marketing efforts in Mexico. The partnership is aimed at increasing Mexican tourism to the region and adds to Visit St. Pete-Clearwater’s existing international representation in the U.K., Ireland, Scandinavia, Brazil, Germany and Central Europe. PTG Consulting, a travel and hospitality marketing agency with … Read more

Hillsborough County sets record $1.16 billion in tourism revenue for 2024

Hillsborough County’s tourism industry hit another milestone, in 2024, generating a record $1.16 billion in taxable hotel revenue, according to Visit Tampa Bay. The figure marks an $80 million, or 7.4%, increase from the previous record set in 2023. This is the county’s third consecutive year surpassing $1 billion in hotel revenue and the fourth … Read more

Hillsborough County tourism revenue tops $1 billion for consecutive third year

Hillsborough County’s tourism and hospitality industry surpassed $1 billion in hotel taxable revenue, in 2024, marking the third consecutive year the county has reached this milestone, according to Visit Tampa Bay. Through November, the county recorded $1,052,883,894 in hotel taxable revenue, fueled by record-breaking performance during the fall. November alone generated more than $100 million … Read more