Busch Gardens names new parks president amid $100M expansion

Aerial view of Busch Gardens Tampa Bay with Iron Gwazi and other roller coasters rising above the park's landscape.

Busch Gardens Tampa Bay has named industry veteran Jon Vigue as park president as the company moves through more than $100 million in attractions, animal habitats and park enhancements. Vigue joins Busch Gardens after leading Wild Adventures Theme Park in Georgia, and takes over as parent company United Parks & Resorts continues its major investment … Read more

How Pinellas County allocates tourism tax dollars

Downtown St. Petersburg waterfront skyline reflecting tourism funded infrastructure and development.

Pinellas County Commissioner Brian Scott spoke with TBBW about how tourism tax dollars are allocated.

NYCFC names Visit Tampa Bay as official tourism partner

New York City FC players train during preseason practice in Tampa as part of a new tourism partnership with Visit Tampa Bay.

NYCFC names Visit Tampa Bay a tourism partner as preseason training begins in Florida.

Pinellas tourism hits $10B impact, funds $153M projects

Aerial view of downtown St. Petersburg showing waterfront, high-rise buildings and marina, highlighting how tourism dollars support local infrastructure and growth.

Tourism continues to anchor Pinellas County’s economy, generating more than $10 billion in economic impact in 2025 while supporting roughly 100,000 jobs across hospitality, retail, transportation and related sectors. Beyond visitor spending, tourism is also driving significant reinvestment back into the county. In 2025, tourism-generated dollars returned nearly $155 million directly into Pinellas County communities, … Read more