Measuring Website Success Goes Beyond Search Engine Ranking

The quality of a website can make or break a business. When you invest in great design, strategic copy and a compelling user experience, you expect results – as you should. However, many business leaders are left wondering how to measure those results. One critically important, and relatively easy to measure, metric is how you … Read more

New gas technologies promote efficiency and savings

As we continue to look closer at the future of American energy, it is no surprise that natural gas energy has become a relevant, and popular, choice for homes and businesses. Natural gas continues to play a lead role in saving money, energy and the environment – while increasing the comfort, and efficiency, of homes … Read more

Keeping it real: ACS sustains its vibrant passion on virtual platforms

Zoom confined their images to rectangles, but the virtual meeting room could not contain their passion. The American Cancer Society’s Southwest Florida team recently gathered a dedicated group of Making Strides Against Breast Cancer leaders, from Naples to New Port Richey, to swap tips, gain inspiration and emotionally connect for the cause. The Zoom meeting … Read more

Silver linings found during the COVID-19 pandemic

Settling into the long Florida summer, industries and individuals are still grappling with the new normal in the aftermath of the COVID-19 pandemic. Even as our community, and business leaders, move forward with safety protocols for the re-emerging economy, families and companies are moving forward with positive lessons learned throughout the crisis. As John F. … Read more

Seasalt Properties is expanding from the beach to the city

Hendrik Bisanz, founder and CEO of Seasalt Properties, has announced plans to expand his successful real estate company from St. Pete Beach to the City of Tampa. A native of Germany, and now a Treasure Island resident, Hendrik founded Seasalt more than three years ago. The local company, with a global reach, has experienced success … Read more

Mergers and acquisitions: One path forward for cultural institutions

This is contributed content by Jennifer Rominiecki, president and CEO of Marie Selby Botanical Gardens.  There is no singular approach for getting through the COVID-19 economic crisis. But at Marie Selby Botanical Gardens in Sarasota, they adopted nearby Historic Spanish Point (in the Osprey area of Sarasota County) as a companion campus to their downtown location, with the idea … Read more

Marriage bliss … disrupted (part II) – Dementia

In our last article, we covered dealing with the death of a spouse. Now we are discussing a spouse developing dementia, which primarily happens later in life, but can happen before age 65 as well. There are over 40 different diagnoses for dementia with Alzheimer’s being the most well-known. There are 5 million people in … Read more

Altura Bayshore opens sales gallery for new luxury tower

Altura Bayshore, Tampa’s newest luxury condominium tower, has opened its new on site sales center and will be providing private presentations to future residents of the tower overlooking Bayshore Boulevard. “We are using the most advanced video technology to give future residents a vivid view of their future homes,” said Anthony Solomon, owner of The … Read more

Create a culture of fulfillment

How many times have you heard a CEO say people are their most important asset? While the sentiment is admirable, how do we demonstrate to our people that we really believe this? Having competitive pay, health insurance, vacation days and a 401k are great, and free snacks and air hockey are nice, but is that … Read more