Why hyperlocal influencers matter to Tampa Bay businesses
How hyperlocal influencers are driving discovery, trust and revenue for Tampa Bay small businesses.
social media
What Twitter 2.0’s algorithm release means for your visibility
On March 31, Twitter open-sourced its algorithm. Elon Musk, chief executive officer of Twitter, delivered on his promise of transparency by being the first major social media platform to publish its engagement calculation formula. Whether you are or are not on Team Elon, you cannot deny his impact of changing the technological landscape of this … Read more
Marketing through a pandemic: What has happened and what you should do
Just when everything was going so well, so right, the carpet was pulled from underneath us all. Many of the clients my agency supports were having a record first quarter in 2020. Heck, even our own agency was. That all halted abruptly around mid-March. What I am about to share with you is data that … Read more
Is social media killing our sales skills?
Recently, I spoke to an organization that spent an ungodly amount of time, energy and money on social media to create lead generation. I asked, “Now what? How’s your closing ratio?” They looked at me like I had three heads. Just because we believe that we’ve found a new way to generate business, it doesn’t … Read more