Real estate, development and business across Tampa Bay
People say “Fake it ‘til you make it,” that “You’ll get better at presenting by presenting,” to “Picture everyone in the audience naked, or look over their heads, to calm your nerves,” and “When you practice, it sounds scripted, so just shoot from the hip to sound real,” and yet these untruths are part of … Read more
Cause marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. When done well, cause marketing can produce strong awareness, goodwill and let’s not forget profits for companies. A best-in-class example of cause marketing is TOMS, a shoe company that started … Read more
Business etiquette is not exciting. It warrants no public accolades or awards, and yet the lack of business etiquette can cost opportunities, relationships, and even businesses much more than we even know. How so? At the core, business etiquette is awareness and consideration mixed with empathy and an added flare of timing. Business etiquette in … Read more
“Why don’t I have any success hiring salespeople?” This is one of the most popular questions I get asked. In my experience, there are very few rules that work for hiring salespeople that works with other departments. Why? Because we make these mistakes: • Hiring from a résumé. They have experience. They have had sales … Read more
Though you may not always agree, or even like it … sports plays a pivotal role in our American way of life and experiences. Sports are a part of our patriotic identity. Whether it’s baseball, football, hockey or another sport, this industry can unite people unlike anything else. Imagine, you’re walking through Target on a Saturday. … Read more
Recently, I spoke to an organization that spent an ungodly amount of time, energy and money on social media to create lead generation. I asked, “Now what? How’s your closing ratio?” They looked at me like I had three heads. Just because we believe that we’ve found a new way to generate business, it doesn’t … Read more
In recent years, cryptocurrencies have gained traction worldwide as an increasingly common form of investment or electronic payment. Because cryptocurrency operates in the cyber world, many of the best practices for protecting other online information also apply to cryptocurrency. You should not click on links you don’t recognize, be cognizant of any phishing schemes and … Read more
I recently spent time at a corporation where the CEO had spent millions of dollars on a project, and some of the senior managers believed from the start that it was destined to fail. Why, I had to ask, didn’t they speak up and voice their concerns? Because they believed that the CEO’s reaction to … Read more
