The Don CeSar delivers hospitality, community service and beach access during pandemic

Exterior of The Don CeSar hotel in St. Pete Beach, Florida, known as the “Pink Palace,” surrounded by palm trees under a clear blue sky.

In more than 92 years holding court beachside the team at the Don CeSar, one of St. Pete Beach’s most recognizable and storied properties, has navigated multiple obstacles. Despite the stock market crash of 1929, appropriation by the United States government during World War II to serve as an Army hospital, and subsequent Veteran’s Affairs … Read more

How Volunteers of America’s Florida chapter helps the most vulnerable

It’s been a tough few months. Most of us are ready to get back to something close to normal. We don’t know when that will be, or what it will look like, but Volunteers of America is directly bringing resources and donations to the region’s most vulnerable. The faith-based, nonprofit organization has been serving low-income … Read more

Top 6 Things you Need to do to Write an Effective Blog

If you’re like the 81% of B2B companies today who include blogging as a content marketing tactic, you may wonder if you’re executing it effectively. It is entirely possible to post regularly for years with no appreciable results. Writing B2B content takes not only time, but strategy and skill. I have seen blogging evolve since … Read more

Marketing through a pandemic: What has happened and what you should do

Just when everything was going so well, so right, the carpet was pulled from underneath us all.  Many of the clients my agency supports were having a record first quarter in 2020. Heck, even our own agency was. That all halted abruptly around mid-March. What I am about to share with you is data that … Read more

Measuring Website Success Goes Beyond Search Engine Ranking

The quality of a website can make or break a business. When you invest in great design, strategic copy and a compelling user experience, you expect results – as you should. However, many business leaders are left wondering how to measure those results. One critically important, and relatively easy to measure, metric is how you … Read more

Solving Skilled Labor Supply Chain Shortfalls

Hiring good people is hard. Hiring good people with specific skills, or credentials is harder. Hiring good people with specific skills, or credentials, in an industry where the demand is outgrowing the available labor pool, well, that is nearly impossible. While it may sound like a glass-half-empty view on the economics of labor this is … Read more

ACS sustains its vibrant passion on virtual platforms

Zoom confined their images to rectangles, but the virtual meeting room could not contain their passion. The American Cancer Society’s Southwest Florida team recently gathered a dedicated group of Making Strides Against Breast Cancer leaders, from Naples to New Port Richey, to swap tips, gain inspiration and emotionally connect for the cause. The Zoom meeting … Read more

Tampa Bay Heart Institute Cardiologist elected to help lead American Heart Association

Tampa Bay cardiologist, Dr. Robert Sanchez was elected to the American Heart Association Southeast Board of Directors. Sanchez, who sits on the Tampa Bay Metro Board of Directors, will also serve on the regional board during the Association’s 2020-21 fiscal year. “I am honored to serve as a board member and I look forward to … Read more