Tampa CEO talks about leadership, growth and purpose

Ashley Butler speaks on stage during a CEO Connect interview hosted by Tampa Bay Business & Wealth.

Ashley Butler talks about leadership growth purpose and community impact during TBBW’s November CEO Connect.

St. Pete YMCA’s new CEO sets belonging as top priority

Nicci Bucher, newly appointed CEO of the YMCA of Greater St. Petersburg, stands outside a YMCA facility, smiling confidently. The YMCA logo is displayed beside her.

New CEO Nicci Bucher is leading the St. Pete YMCA with a focus on belonging, partnerships and community growth.

Tampa Bay legend Derrick Brooks named COO of USF Athletics

Rob Higgins and Derrick Brooks pose together, both wearing suits and making the USF Bulls hand sign to celebrate Brooks’ new role as chief operating officer of USF Athletics.

Tampa icon Derrick Brooks joins USF Athletics as COO, uniting Tampa Bay’s sports and business leadership.

Next Level Brands elevates culinary leadership with two key promotions

Chef Jacob Rios, newly appointed Director of Culinary at Next Level Brands, stands in his chef’s coat outside Union New American in Tampa.

Next Level Brands is reshaping its leadership team, doubling down on internal talent to fuel its next stage of growth. The hospitality group announced Chef Jacob Rios, the creative force behind Union New American, has been named Director of Culinary and will join the executive leadership team. Stepping into Rios’ former role, Chef Casey Alfonso … Read more

Sales Leaders: Stop working so hard

Jim Marshall

If you’re a sales director, or manager, you already know you have one of the most difficult and demanding jobs in business today.  Motivating and holding your people accountable, training and coaching your team, generating reports and managing your customer relationships, putting out fires and being held responsible for hitting a company or departmental revenue … Read more

Initiating buyer focused conversations

Jim Marshall

If you’re in sales and new business development, you know that your job consists of three primary functions: selling (including presenting your solution to a prospective customer or client, then closing for a commitment), servicing the account once you’ve closed it and prospecting for new opportunities. By far, the activity that many sellers find most … Read more