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St. Petersburg firm named agency-of-record for ZooTampa at Lowry Park

| Jo-Lynn Brown

Paradise Advertising & Marketing in St. Petersburg has been named the new agency-of-record for ZooTampa at Lowry Park.

Paradise will lead brand strategy, creative and integrated media services to brand and promote ticket sales, special events, and annual pass memberships. Christmas in the Wild, was the first campaign designed by Paradise and included billboards, radio, digital, and social advertising.

“What set Paradise apart was a combination of data-led insights paired with best-in-class creative thinking,” said Joe Coucerio, president & CEO of ZooTampa, in a statement. “Paradise has a strong understanding of our industry, our mission and our region, and that will help us define and refine strategic marketing priorities to grow and maintain long-term success.”

This is the seventh new client that Paradise has inked this year.

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