Don’t Buy It, Tampa Bay anti-human trafficking campaign launches ahead of Super Bowl

The Hillsborough County Commission is launching an anti-human trafficking campaign, created by FKQ Advertising + Marketing in Clearwater, called Don’t Buy It, Tampa Bay.

The campaign is in partnership with the Super Bowl but is also a sustaining program that includes awareness efforts that will continue after the big game is over.

The timing is well planned, as January is also Trafficking Awareness Month. The campaign’s objective is to educate Tampa Bay residents, and visitors alike, on how to spot the signs of human trafficking and report suspected activity.

FKQ worked in partnership with a Hillsborough County survivor advisory board to learn the stories behind human trafficking, understand the common myths surrounding the crime and dispute misconceptions about how it occurs, as well as who is at risk.

The County invested $150,000 in the campaign and expects it to yield more than 62.5 million impressions with advertising placements on TV, radio, billboards, print publications and digital, and social, engagement.

Hillsborough County offers free training for businesses to share with their employees. The Hillsborough Heroes Against Human Trafficking Program can be found on

WWE superstar Titus O’Neil also participates in the campaign. You can view his video message below.

You May Also Like

Richard Gonzmart and Andrea Gonzmart Williams to be honored as 2024 Persons of Vision

Preserve Vision Florida will honor Richard Gonzmart and Andrea Gonzmart Williams as its 2024 Persons of Vision, in recognition of their leadership in Tampa Bay. The 45th Annual Person of

Author Update: Edward Valaitis launches audiobook for Exit Like A Winner

Edward Valaitis, founder and managing partner of Edison Avenue, in Tampa, launched his book, Exit Like a Winner, in May of 2022. The book is now available as an audiobook,

Franklin Street names Garet Marr as Tampa regional managing director

Franklin Street has named Garet Marr as regional managing director of the firm’s headquarters, in Tampa. Marr will join Patrick Kelly, regional managing director, in overseeing and growing the firm’s

University Area CDC names new chief operating officer

University Area Community Development Corp. has named LaTiecea Hailey-Brown, former principal of Mort Elementary Community School, as chief operating officer. “LaTiecea truly has a proven track record of success and

Other Posts

Dow Technologies expands partnership with Kicker

Dow Technologies, an independently owned technology distributor, in Tampa, has expanded its partnership with Kicker as its new authorized distributor, in Florida. Dow currently distributes Kicker in Alabama, Georgia and

Brian Kornfeld and Dan Greco launch mental performance platform for youth athletes

Two Tampa Bay serial entrepreneurs have launched a new platform designed to support the mental health side of youth athletics. Co-founders Brian Kornfeld, the previous chief executive officer of Synapse,

Tampa-based company reimagines traditional appliances for a modern generation

Adaptability was essential during the height of the COVID-19 pandemic. For many businesspeople, remote work was necessary. As a result, entrepreneurs like Akshay Bhuva, chief executive officer and founder of

Sarasota recycling services and compost supplier names new CEO

Veransa Group, a Sarasota organic compost supplier and provider of recycling services, has named Dave Vaughn as chief executive officer. Vaughn will oversee the company’s operations, managing integrations of acquisitions