Dugout Mugs signs deals with Fanatics, Dick’s Sporting Goods and more

Dugout Mugs, the Winter Haven-based maker of mugs made from baseball bats, and now stainless-steel mugs, is kicking off 2022 with a number of large-scale retail deals, including Fanatics, Pro Image Sports and Dick’s Sporting Goods.

“One of my main goals this year was to go hard into retail because we’re getting to a point with 30,000 reviews online, large social media following, and credibility with the brand and product, where it just makes sense to scale,” said Kris Dehnert, chief executive officer and partner of Dugout Mugs.

The company will be selling its merchandise through Fanatics online, and their managed retail stores such as Nordstroms, Macy’s, and Kohl’s. Also, retail giant, Dick’s Sporting Goods, has agreed to carry Dugout Mugs in nearly 100 locations as well.

In addition to the flagship roster of products, Dugout Mugs launched its new stainless-steel (resembling an aluminum bat barrel) mug line in late 2021, and within the first 90 days after its launch, saw about $1.2 million in sales, Dehnert says.

Dugout Mugs has also ventured into the NCAA space, receiving licensing agreements from Auburn University, the University of Tennessee and Mississippi State University, who just won the College World Series.

“There are NCAA schools that are starting to catch wind of what we’re doing and they’re offering us individual licenses,” Dehnert says.

Dugout Mugs is also conducting final talks to carry their lines of mugs in TJX family of stores, including Home Goods, TJ Maxx and Marshalls.

“After spending the first five years creating the brand, the product line, and the credibility, it’s time to take it all mainstream and go straight to the top,” Dehnert says.

Dugout Mugs also has a few major events lined up for the first half of 2022.

Johnny Damon’s Celebrity Golf Classic, a Baseball Celebrity Cigar and Bourbon Night with the Florida Sports Hall of Fame and the RussMatt Baseball Invitational, where all the coaches and VIP guests will get Dugout Mugs products.

You May Also Like
Thrive acquires Tampa-based Abacode to expand cybersecurity compliance offerings

Boston-based technology services provider Thrive has acquired Abacode, a managed cybersecurity and compliance company headquartered in Tampa. The deal marks Thrive’s second acquisition of 2025 and reinforces its focus on

Read More
Brent Miller joins Cushman & Wakefield as managing director in Tampa

Cushman & Wakefield has announced that Brent Miller has joined its Tampa office as managing director, strengthening the firm’s tenant advisory services. Miller brings more than 24 years of experience

Read More
Brent-miller-cushman
Palomar and Neptune Flood form partnership to expand private flood insurance market

Palomar Holdings and Neptune Flood, in St. Petersburg, have announced a strategic partnership that will make Neptune the exclusive managing general agent for Palomar’s flood insurance offerings. Neptune’s proprietary platform

Read More
Charter Capital opens Tampa office, expanding national presence

Director Zach Wiersma will lead firm’s Southeast growth from new Florida location

Read More
Other Posts
Val Marks retires after over a decade of impact at MTA

Allan Morris appointed as new CEO, ushering in the next chapter of growth and innovation.

Read More
BayCare Health System promotes Todd Jones to chief strategy officer

BayCare Health System has promoted C. Todd Jones to an expanded leadership role, naming him chief strategy officer while he continues to serve as chief ambulatory services officer. In this

Read More
Shumaker attorneys named among global leaders in crisis management

Shumaker partners Ronald A. Christaldi and Mark Wagoner have been named to Lawdragon’s inaugural “500 Global Leaders in Crisis Management” guide, recognizing top professionals who help clients navigate high-stakes, high-pressure

Read More
Meals on Wheels Tampa CEO to retire at end of 2025

After nearly two decades of leadership, Steve King, chief executive officer of Meals on Wheels of Tampa, has announced plans to retire at the end of 2025. King has served

Read More