It’s the time of year when hope springs eternal, all 30 teams are undefeated, the weather is perpetually glorious and families are already thinking about summer vacation plans. It is an annual ritual for baseball players, and fans, dating back to the late 1800s, and, over all those decades, one thing remains constant: no matter … Read more
If you’re a sports fan, you already know that “March Madness” refers to the annual NCAA single-elimination college basketball tournament. The month of March also signifies the arrival of a new season, Major League Baseball’s spring training and the promise of warmer weather just around the corner. It’s worth noting people also have used March Madness to … Read more
In my last column, I covered the importance of knowing your numbers as a way to grow your business and make it more profitable. We explored the closing ratio. This month, we’ll look at two other key performance indicators, customer lifetime value and customer churn rate. Customer lifetime value, or CLV, is sometimes referred to … Read more
You get them—business emails, some you want, some you don’t, some you subscribe to and some that are spamming you. And you write them—business emails, some that people want and some they don’t. What’s the secret to making yours most welcomed and read? Have empathy and care in how you craft your emails. Yes, empathy … Read more
As Marcus Lemonis, the businessman and star of The Profit says, “If you don’t know your numbers, you don’t know your business.” Today, you will begin to know your business better. The Small business Administration states that only about 50% of small businesses make it to their fifth anniversary. There are several reasons for this, … Read more
While habits are not glamorous and are rarely highlighted, let alone celebrated, we are, at our core, a series of habits. We may think of habits as our personalities or “the way I am,” and yet habits are made, not born, and for this reason, with focus and discipline, you can make your habits what … Read more
Sales has traditionally been an intuition-driven profession: “What’s in your pipeline? What do you think is going to close?” But these days, that approach puts companies and organizations at a major competitive disadvantage. In this data-driven era, sales leaders need to make decisions in response to real-world market changes, up-to-date assessments of the marketplace, accurate … Read more
By Federico Foli and Vera Anderson The COVID-19 pandemic has taught us that sudden, unexpected, changes are just part of life. The moments of change and transition can cause tension because we become comfortable in our environment and routines. They make us feel safe. This idea of stability clashes with the very nature of everything … Read more
As we enter 2022, it’s an opportune time to both reflect on challenges, and successes, from this year and to finalize tactical plans to address potential obstacles for the upcoming one. In 2021, the new phenomenon of “The Great Resignation” began. It refers to the massive number of workers quitting their jobs, sometimes without even … Read more
Happy New Year. As we continue to reboot to whatever the “new normal” is, here’s hoping that this year will be one of health, happiness and prosperity for you and your company, or organization. As you focus on the days and weeks ahead, you might find yourself reflecting upon successes and/or failures over the past … Read more
