‘Decommoditizing’ your products and services

Jim Marshall

Does it bother you when prospects treat your specialized products, and services like a commodity? Are you tired of having to discount deals to win competitive situations? Salespeople generally don’t like talking about these things because it really hurts their pride—and deep down, it even makes them question the purpose of their existence, professionally speaking.  For … Read more

Increasing your profits by knowing your numbers: Part 3

Previously, we’ve explored various key performance indicators and their respective value as tools for effectively managing your business and increasing profits. Today, we’ll review those KPIs and leave you with some next steps for using them. In the initial article for this series, we began with the importance of having a strategic plan. It’s important … Read more

Easing into difficulties

People can be difficult. Situations can be difficult. Relationships can be difficult. You can be difficult. While “difficult” is not typically on anyone’s to-do list for any given day, difficult conversations are likely to occur when we are leading, and aren’t we all leading in the way we think, act, speak and respond to others? … Read more

Timeless selling principles (and how to apply them)

Jim Marshall

If you’ve been keeping up with this column, you may have noticed a theme: the fact that it’s never a bad idea to “get back to the basics” and constantly hone your skills in an ever-demanding business development environment. For many professional sellers, the concepts, and ideas, to which they regularly adhere have been refined … Read more