Listen to Learn and Lead: A Discussion

A discussion between Tampa Bay African American leaders on how our leadership community can help with current racial tensions. Moderators: Bridgette Bello, CEO and Publisher, Tampa Bay Business and Wealth Magazine Rick Homans, CEO and President, Tampa Bay Partnership Panelists: Bemetra Simmons, Chief Strategy and Operations Officer, United Way Suncoast Biran Butler, CEO and President,

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5 questions to ask a web development company before hiring them

There are many of options for web development companies—local, specialized, brand new, experienced—and who you select as the agency for your website project will determine whether your launch is a celebrated success or a horrible headache. So how do you know which agency to choose for your website project? Here are five questions you should

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Turn off your smartphones … I’m talking relationship building

I’m joking. Don’t turn off your Smartphones … just put them aside long enough to read this. I began this article focused on how to build a strong relationship with your banker, but it has morphed somewhat. Relationship building isn’t unique to banking — it crosses all industries. It is about people, business and life.

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Close-up of two business professionals in suits shaking hands during a meeting.
Develop an SEO strategy that supports company growth

A Search Engine Optimization (SEO) strategy that is developed in alignment with your business goals can drive real and measurable impact for your company. SEO takes time to cultivate and you won’t see positive results overnight. But once your strategy starts to take effect, your SEO efforts will give your business a valuable edge over

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The four crucial elements of a website project plan

One of the most important steps of any website’s design and development is the website project plan. As daunting as it may seem, creating one will guide the process, keep you on budget, identify areas of opportunity, and enable you to prepare in advance for potential delays. Follow these four key components to organize a

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Should your profit come first?

Many small businesses that I’ve worked with over the last three decades had cash flow problems. They’re behind on their bills and late on their taxes. And on their end of year profit reports, they are usually asking me “But, where’s the money?!” I recently picked up the book “Profit First”, written by Mike Michalowicz,

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How to become the master of time

We have all said, at some point in time, “I just don’t have enough time” or “I need eight days in a week!”  Not having enough time to fulfill all your obligations is probably the fastest route to a more stressful life, especially in business. I have people tell me all the time that they

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Failure is an Option

Putting together a business plan, working on an idea, then seeing it all fail is certainly not easy to deal with, but it’s way more common than you may think. It is estimated that, in the United States, eight of 10 businesses end up failing, according to recent research from the Small Business Administration’s Office

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Bluewater Media: Destination Creative Convergence

A trip through Bluewater Media’s 33,000-square-foot space in Clearwater is a travelogue on advertising’s hallowed ground. There’s the Billy Mays Memorial Studio which pays homage to the late legendary pitchman with a plaque reading: “Life’s a pitch, and then you buy.” Staged sets range from living rooms to kitchens where approximately 100 commercials are filmed

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Doublemint Sitting grows through reputation of quality care

Doublemint Sitting, a Tampa-based babysitting and referral service, was established in 2016 by Gabriela Rosello and Synthia Fairman, both 26 years old. Since then, the company has expanded into nine Florida cities and added services, including pet-sitting and male nannies, to its offerings, growing through word of mouth and marketing through social media. The company

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How To Recruit And Retain The Best In Your Industry

A recent survey of Tampa Bay CEOs revealed that their main business concern revolved around human capital.  Business owners in multiple industries were surveyed and this is always their number one problem.  It’s still prevalent now.  It was even my parents’ main complaint when I was growing up as they ran our family-owned restaurant.  This

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5 Digital Marketing Trends Here To Stay In 2019

Companies today have a variety of digital marketing trends to keep up with each year. Whether it’s generating leads, improving social media efforts or implementing a new feature on your website, 2019 brings even more tools and tactics to dive into. While we have come to expect change in the digital landscape to mold how

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