Business principles for business uncertainty

Jeff Bezos. Mary Barra. Bill Gates. Sheryl Sandberg. These world-renowned business thought leaders are facing the same scenario we are – complete uncertainty. We’re all waking up every day wondering what impact COVID-19 will have on our world, businesses, teams and families. There’s not a single case study for any of us to turn to.

What’s your customers’ ‘drink moment’?

Why do some people buy while others don’t? Why does someone choose your company or product and keep coming back? At the heart of brand loyalty lies the emotional connection we need to make with our customers. Those two words are the golden rings for marketers today. Today, the best companies leverage a customer journey—the

Colleen Chappell