The Pier: Past and Future

A rendering of The St. Pete Pier in St. Petersburg

St. Petersburg residents watch as the cranes hover over The St. Pete Pier construction site, and they wait to enjoy the new iteration of a city landmark, but people of a certain age will always remember the “inverted pyramid” and the time they spent there. Nostalgia is great, but progress and evolution of tastes and … Read more

Get real. What defines you, really?

How would the people in your life describe you and what drives you? How would your colleagues at work and clients describe working with you? How consistent are the answers? Change is inevitable. Think about the technology and environment that frame our day-to-day life. How many of us have a camera, a day planner or … Read more

Is social media killing our sales skills?

Greta Schulz

Recently, I spoke to an organization that spent an ungodly amount of time, energy and money on social media to create lead generation. I asked, “Now what? How’s your closing ratio?” They looked at me like I had three heads. Just because we believe that we’ve found a new way to generate business, it doesn’t … Read more

Five ways to protect yourself when using cryptocurrency

Adam Brouillet

In recent years, cryptocurrencies have gained traction worldwide as an increasingly common form of investment or electronic payment.  Because cryptocurrency operates in the cyber world, many of the best practices for protecting other online information also apply to cryptocurrency. You should not click on links you don’t recognize, be cognizant of any phishing schemes and … Read more

It’s Tough to Get Honest Information at The Top

Scott Edinger

I recently spent time at a corporation where the CEO had spent millions of dollars on a project, and some of the senior managers believed from the start that it was destined to fail. Why, I had to ask, didn’t they speak up and voice their concerns? Because they believed that the CEO’s reaction to … Read more

What’s your customers’ ‘drink moment’?

Colleen Chappell

Why do some people buy while others don’t? Why does someone choose your company or product and keep coming back? At the heart of brand loyalty lies the emotional connection we need to make with our customers. Those two words are the golden rings for marketers today. Today, the best companies leverage a customer journey—the … Read more