Business principles for business uncertainty

Jeff Bezos. Mary Barra. Bill Gates. Sheryl Sandberg. These world-renowned business thought leaders are facing the same scenario we are – complete uncertainty. We’re all waking up every day wondering

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What’s your customers’ ‘drink moment’?

Why do some people buy while others don’t? Why does someone choose your company or product and keep coming back? At the heart of brand loyalty lies the emotional connection

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Colleen Chappell