The evolution of brand positioning

When I started my career, I found myself sandwiched between two pivotal periods in the history of advertising. On one end, there was the birth of a new concept that

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The etiquette of the vastness of virtual work

Virtual work, off-site engagement and/or remote work is something most are experiencing, have experienced and/or will experience. It appears as though the vast world of being virtual is growing. Since

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Three strategies to increase your closing ratios

With the first quarter of 2020 already “in the books,” you and your team should have a good idea of your year-to-date revenue pacing, what’s currently in your sales pipeline

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Jim Marshall
What experience taught me about chronic disease

Chronic disease is on the rise, worldwide. According to the World Health Organization, the proportion of the burden of chronic conditions is expected to increase to 57 percent in 2020, compared

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Sellers’ rules for successful video conferencing

These days, more and more salespeople than ever are relying on video conferencing to move deals forward. But how many of them are using this powerful communication technology effectively, to

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Jim Marshall
Thoughts on returning to a ‘new normal’ – preparing your facility

As business leaders contemplate an eventual return to a “new normal,” one aspect is to prepare your physical facilities, and work environment, for the return of your team.  In planning

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How to redefine and pivot during a crisis

During the years that I ran stores for large companies like Lord & Taylor, Marshall Fields and Neiman Marcus, there could have been many things that kept me awake at

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How the executive assistant meaningfully affects company culture

In many companies, the executive assistant role often is part “mother hen.” Most are people-oriented and have high emotional intelligence, so it’s a natural fit. In addition to managing the CEO’s

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Three ways sales professionals can stay relevant

Selling for a living in the 21st century requires dealing with hard-to-anticipate changes in the areas of technology, marketplace trends and client and customer agendas. Falling behind in any one

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Jim Marshall
The art of the ‘thank you’ note

“God gave you a gift of 86,400 seconds today. Have you used one to say ‘thank you?’” — William Arthur Ward With presents, invitations, referrals, hostess gifts and more having

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The etiquette of navigating remote work

While many organizations used to consider some roles as remote-optional, and other companies have completely remote teams, this current environment has more businesses embracing, accepting or event resorting to remote

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Business principles for business uncertainty

Jeff Bezos. Mary Barra. Bill Gates. Sheryl Sandberg. These world-renowned business thought leaders are facing the same scenario we are – complete uncertainty. We’re all waking up every day wondering

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