It should be obvious, at this point, that we live in a time where consumers and audiences expect brands to be transparent. The idea of transparency, and authenticity, for communications, is at the core of establishing and fostering, relationships that keep your business or brand strong. What does being transparent mean and how does it … Read more
Business leaders are ready to return to work. As we adapt to the Centers for Disease Control and Prevention’s guidelines, and welcome back employees and customers, the place childcare holds in our economy should be top of mind. COVID-19 has brought into clear focus how important childcare and early learning are to the business community. … Read more
Consider me your millennial whisperer. It’s official, those of us between 22 and 38 make up the majority of today’s workforce. Pretty soon, the “Zoomers” (Generation Z) will be following close behind. As bold and “woke” as some of us claim to be, we are still riddled with fear; we still need your help. Thankfully, … Read more
If you’re a business leader, or sales manager, chances are the occurrences over the past several months were not in your original business plan. Many of us, in fact, probably cannot wait for 2020 to come to an end. The word “crisis” has been on everyone’s lips for quite a while now, but crisis points both to a … Read more
By Lea Ann Biafora How does one plan and prepare for the aftermath of a cancer diagnosis? Aside from doing your best to live a healthy lifestyle, and retain adequate health insurance, few options exist. Whether you are a patient or a caregiver, the stresses brought on by cancer can overwhelm even the most organized, … Read more
When I think about legacy—the impact we have on the world, on our communities, our businesses and our families—it seems so big and all-encompassing. A lifetime of effort, successes and failures, accumulation and preservation of wealth, vision and execution. Legacy is what we have to show to ourselves, and others, at the end but what … Read more
During this time, when many of us are directly or indirectly dealing with issues related to the global COVID-19 pandemic or, perhaps, financial pressures on the personal and organizational levels, many sales leaders are struggling with the issue of keeping their teams focused. It’s not at all surprising that sales teams can become distracted. The … Read more
Late to a Zoom meeting because you are “so busy?” Garbled reception on the phone because you are at the beach and those darn waves keep making noise? Way behind on your emails because you were binge-watching a Netflix series and slept in? These are a few of the excuses I have either heard, or … Read more
Responsive, adaptive organizations invest time upfront to make future work easier. I call this frontloading. One simple, impactful and repeatable way to frontload work is by performing a team agreement at the start of a project or when forming a new team. Ever had a terrible roommate? Imagine how much time and energy you could … Read more
Although the national unemployment rate spiked earlier this year, hiring a productive salesperson can still be a huge challenge. Salespeople tend to be outgoing, and engaging, and it’s easy to convince yourself that you’ve found the right person for the job simply because a candidate is “likable.” But before interviewing any sales candidate, take the … Read more
