Tampa Bay Business Women Awards 2023: Jane Floyd

Jane Floyd is a branch manager at NFM Lending.

With more than 30 years of experience in the mortgage industry, she has been recognized for her production earning the top 1% of mortgage originators in the United States, as well as seven national rankings on the Scotsman Guide’s Top Originators lists including 2021 and 2022. 

In 2021, she was named one of the 2021 Elite Women by Mortgage Professional Magazine. 

WHAT CHALLENGES HAVE YOU FACED IN YOUR CAREER? HOW DID YOU OVERCOME THOSE CHALLENGES? 

One of the biggest challenges I’ve faced in my career as a loan originator is the drastic fluctuations in the market. Over the past year, rates rose faster, and higher, than they have since 1959, which caused a dramatic slowdown in business. Then, on the flip side, rates had previously dropped to a historic low causing an influx in business. 

The most important challenge is making sure our level of customer service, and care for our clients and realtors, remain the same. That is what truly separates our team from the rest. Knowing we are prepared for this transition when the market will flip again. 

It’s a cyclical process. I’ve found, over the years, that communication with my team is key. I strive to be transparent with my team as well as provide training to make sure everyone is constantly “in the know.” With every challenge, or obstacle, my team is not only learning but I want them to feel truly supported. If they feel cared for, then I know they will continue to support and serve our clients and realtors during this time, when it’s harder to create more products and guidelines are tightening. 

A strategy that I’ve learned, and implemented, during challenging times is to shift my team’s focus on aspects within the business that are in our control. Trying to never act from a place of fear. Through this, I think it made our team, our relationships and our brand within the local community stronger. And for that, I am extremely thankful. 

You May Also Like

The Speer YMCA exhibits an educational and economic impact for the community

Come August, an important partnership between Pinellas County and the YMCA of Greater St. Petersburg expands a healthy world of possibilities for Tampa Bay area middle school students. With the

TBBW’s Women Who Win award finalists participate in Hammers and Heels Habitat build (PHOTOS)

Habitat for Humanity of Pinellas and West Pasco Counties hosted a volunteer build day, exclusively for the finalists of Tampa Bay Business and Wealth’s 2024 Women Who Win awards. The

Scenes from TBBW’s March Tech Connect (PHOTOS)

Tampa Bay Business and Wealth held a Tech Connect: Taking the fear out of artificial intelligence, presented by KUDUCOM, Source 1 Solutions and SME Solutions Group. The event was held at

Scenes from TBBW’s Women Who Win Awards VIP reception (PHOTOS)

Tampa Bay Business and Wealth held a VIP reception for the finalists of the 2024 Women Who Win Awards at The CI Group, in Tampa. Finalists for the awards will

Other Posts

On the Scene: Trepp Developments hosts VIP reception to celebrate SOTA progress

Guests gathered inside the SOTA Residences & Hotel sales gallery in Sarasota for a private VIP reception to hear updates from developer Rodrigo Trepp. As president of Trepp Developments, his vision for

CEO Connect: David Habib spills his saucey secrets

David Habib established Yo Mama’s Foods in 2017. The company, based in Clearwater, started out making pasta sauces and expanded into barbecue sauces and salad dressings. The company now ships

On the Scene: Persons of Vision 2024 (PHOTOS)

Preserve Vision Florida honored Richard Gonzmart and Andrea Gonzmart Williams as its 2024 Persons of Vision, in recognition of their leadership in Tampa Bay. The 45th Annual Person of Vision

On the Scene: The 2024 Sheriff’s Indian Advisory Council Annual Banquet (PHOTOS)

The Sheriff’s Indian Advisory Council Annual Banquet was held at the India Cultural Center, in Tampa.  Kuleen Shah, founder of Connecting Tampa Bay, was the event chair. The event raised