The Etiquette of Trust, or the ‘ABCs’ 

Trust is much desired and, perhaps, missed, the safety and desire to work somewhere in a trusting environment ranks high on most people’s lists when it comes personal, and professional, relationships.

Because of the intangibility of trust, it can seem illusive and in the etiquette of trust, there are three aspects, or actions, that are imperative. Let’s call them the “ABCs” of trust. They include:

A—Approachability. 

B—Believability.

C—Compassion.

The approachability aspect includes being open, available, transparent and vulnerable. This cannot be an act, or simple actions, these all are to be real, accessible and clear to everyone, instead of an “open door policy” when it is convenient.

Being believable is about knowing the truth, your storytelling and sharing. This belief factor is not a one-way street, rather it is the willingness to see, hear and believe in others, their desires and their concerns.

Your compassion will allow, and implore, you to seek and embrace, others in the ways that allow you share your emotional intelligence including optimism, empathy and admitting when you don’t know, or understand,  what is happening with someone, yet you are genuinely interested in them as human beings.

Throughout the process of sincere building of trust, you must trust yourself that you have the right reason for engaging—no ulterior motives allowed. You can “put on” approachability, believability or compassion but you can only be approachable, believable and compassionate. 

Nobody is perfect, though, so if you misstep, overlook or completely botch something, quickly own it and apologize once. It’s that simple. But correct it as you learn from it. There is no need to belabor an innocent miss, as long as you are clear in addressing it and moving ahead. 

Know that the approach is about progressing to a trusting foundation, and culture, trust others are willing to be approachable, believable and compassionate, too. 

These ABCs of trust and trust-building will be the three best ways to genuinely and sincerely allow yourself to grow as a leader. ♦

Debbie Lundberg is the founder and chief executive officer, of the Florida-based firm Presenting Powerfully, where she delivers keynotes, facilitation, teaming and coaching. As a 12-time published author, certified virtual presenter, certified life coach, certified leadership coach and certified image consultant, Lundberg co-hosts the Business of Life Master Class podcast. Her book, Remote Work Rockstar, is a guidebook for working, and leading virtually. She recently ended a four-year commitment as chair of the American Heart Association’s Circle of Red, in order to serve on the Patient and Family Advisory Council for Tampa General Hospital. 

You May Also Like
Ask Debbie Lundberg: Dear Reluctant Sponsor

Hi Deb! Your new TBBW feature is cool and, as long as my name is not used, I would LOVE my question to get answered. Here it is – What

Read More
How to avoid ‘mother may I’ in sales

The month of May signifies many things to many people, depending upon your point of view and frame of reference. It’s the peak of springtime (and the precursor of hot,

Read More
Celebrate your ‘number four’

Aril is the fourth month of the year and the month when Administrative Appreciation Day is celebrated. This year, National Administrative Professionals’ Day falls on April 24, 2024. That’s a

Read More
Ask the Experts: Am I too pushy?

Dear Jim,  How many follow-ups are too many follow-ups, too many? I’m under pressure to get answers from prospects before moving on, but sometimes I can feel the irritation in

Read More
Other Posts
Navigating the Waves of Change: The Silver Tsunami’s Impact on Real Estate and Elder Care

The demographic landscape is undergoing a seismic shift as baby boomers reach retirement age—often called the “Silver Tsunami.” As of the 2020 census, one in six people in the United

Read More
Navigating the Waves of Change: The Silver Tsunami’s Impact on Real Estate and Elder Care
Avoid These 4 Common Investing Mistakes People Make in a Slow Economy

You probably remember hearing all about the Titanic in great detail during history class. You might remember how this ship was described as the epitome of luxury and had been

Read More
Avoid These 4 Common Investing Mistakes People Make in a Slow Economy by Dr. David Phelps
Where ‘Smart’ Money Is Going As the Economy Declines

Despite most TV pundits loudly proclaiming over the last few years that the US economy is strong, inflation is just transitory, and capital is plentiful, they’ve finally started to admit

Read More
Where ‘Smart’ Money Is Going As the Economy Declines - Dr. David Phelps
Ask the Experts: Beware of the underdog

Underdogs are highly regarded, and celebrated, throughout history and sports. Think JK Rowling, Robin Hood and King Arthur. The “Cinderella team”— Miracle on Ice.  Underdogs are legendary because they defy

Read More