Visit Tampa Bay is launching a $1 million campaign to help promote event meeting spaces in Tampa Bay, targeting meeting professionals and associations across the United States.
Referencing the upgrades to the Tampa Convention Center, the latest Michelin-recognized restaurants and an increase in upscale accommodations, the campaign, developed in partnership with FKQ Advertising + Marketing, encourages meeting professionals to “Meet Vibrantly” and “Gather Brightly.”
“Tampa Bay isn’t only a place where dynamic meetings happen – it’s also where convention-goers want to extend their stay, because they feel our warm welcome,” said Santiago C. Corrada, president and chief executive officer of Visit Tampa Bay. “We want meetings and groups to enjoy what our premier destination offers like the scenic Tampa Riverwalk, which links our beautifully expanded Tampa Convention Center, and many other must-experience attractions like gems on a string.”
Visit Tampa Bay is reporting 2023 as its best fiscal year, to date, with $1.1 billion in taxable revenue.
In January 2024, with an additional $1.5 million investment, Visit Tampa Bay says it plans to increase its messaging by launching a new campaign targeting transient business travelers and small groups.